WHAT'S HOT! WHAT'S COOL! Trademark
Trademark Overview
On Thursday, May 23, 2024, a trademark application was filed for WHAT'S HOT! WHAT'S COOL! with the United States Patent and Trademark Office. The USPTO has given the WHAT'S HOT! WHAT'S COOL! trademark a serial number of 98565121. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, September 30, 2025. This trademark is owned by North American Association of Food Equipment Manufacturers. The WHAT'S HOT! WHAT'S COOL! trademark is filed in the Advertising, Business and Retail Services and Education & Entertainment Services categories with the following description:
educational services, namely, conducting seminars in the field of food service equipment and supplies
arranging and conducting trade shows in the field of food service equipment and supplies
General Information
| Serial Number | 98565121 |
| Word Mark | WHAT'S HOT! WHAT'S COOL! |
| Filing Date | Thursday, May 23, 2024 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, September 30, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 10, 2025 |
Trademark Statements
| Goods and Services | educational services, namely, conducting seminars in the field of food service equipment and supplies |
| Pseudo Mark | WHAT IS HOT WHAT IS COOL |
| Goods and Services | arranging and conducting trade shows in the field of food service equipment and supplies |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 23, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 7, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | North American Association of Food Equipment Manufacturers |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60601 |
| Party Name | North American Association of Food Equipment Manufacturers |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60601 |
Trademark Events
| Event Date | Event Description |
| Thursday, May 23, 2024 | NEW APPLICATION ENTERED |
| Sunday, December 1, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 6, 2024 | ASSIGNED TO EXAMINER |
| Friday, February 21, 2025 | NON-FINAL ACTION E-MAILED |
| Friday, February 21, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, February 21, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, May 7, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 7, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, May 7, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, May 10, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 4, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 10, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 30, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 10, 2025 | PUBLISHED FOR OPPOSITION |
