WHAT'S EATING U?! Trademark
Trademark Overview
On Monday, December 8, 2025, a trademark application was filed for WHAT'S EATING U?! with the United States Patent and Trademark Office. The USPTO has given the WHAT'S EATING U?! trademark a serial number of 99535350. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, May 12, 2026. This trademark is owned by ROGERSHOOD LLC. The WHAT'S EATING U?! trademark is filed in the Clothing & Apparel Products and Education & Entertainment Services categories with the following description:
Hoodies; T-shirts
Entertainment services, namely, providing podcasts in the field of health and wellness
General Information
| Serial Number | 99535350 |
| Word Mark | WHAT'S EATING U?! |
| Filing Date | Monday, December 8, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, May 12, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 12, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Hoodies; T-shirts |
| Goods and Services | Entertainment services, namely, providing podcasts in the field of health and wellness |
| Description of Mark | The mark consists of the words "WHAT'S EATING U?!" in stylized text in a convex arch above and slightly behind a cartoon depiction of an open mouth with teeth. Inside of the open mouth is a depiction of a starry night sky with three spotted mushrooms in the foreground, and the letters "MRH" being written on the gills of the leftmost mushroom. |
| Pseudo Mark | WHAT IS EATING U; WHAT'S EATING YOU; WHAT IS EATING YOU |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 8, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Sunday, March 9, 2025 |
| First Use In Commerce Date | Sunday, March 9, 2025 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 8, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, February 25, 2025 |
| First Use In Commerce Date | Tuesday, February 25, 2025 |
Trademark Owner History
| Party Name | ROGERSHOOD LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Jonesboro, AR 72401
US |
| Party Name | ROGERSHOOD LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Jonesboro, AR 72401
US |
Trademark Events
| Event Date | Event Description |
| Monday, December 8, 2025 | NEW APPLICATION ENTERED |
| Monday, December 8, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, April 6, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, April 6, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Sunday, April 12, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, April 14, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, April 14, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, April 14, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, April 14, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, April 14, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 6, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 12, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 12, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
