WHAT'S EATING U?! Trademark
Trademark Overview
On Monday, December 8, 2025, a trademark application was filed for WHAT'S EATING U?! with the United States Patent and Trademark Office. The USPTO has given the WHAT'S EATING U?! trademark a serial number of 99535350. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, April 22, 2026. This trademark is owned by ROGERSHOOD LLC. The WHAT'S EATING U?! trademark is filed in the Clothing & Apparel Products and Education & Entertainment Services categories with the following description:
Hoodies; T-shirts
Entertainment services, namely, providing podcasts in the field of health and wellness
General Information
| Serial Number | 99535350 |
| Word Mark | WHAT'S EATING U?! |
| Filing Date | Monday, December 8, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, April 22, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 12, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Hoodies; T-shirts |
| Goods and Services | Entertainment services, namely, providing podcasts in the field of health and wellness |
| Description of Mark | The mark consists of the words "WHAT'S EATING U?!" in stylized text in a convex arch above and slightly behind a cartoon depiction of an open mouth with teeth. Inside of the open mouth is a depiction of a starry night sky with three spotted mushrooms in the foreground, and the letters "MRH" being written on the gills of the leftmost mushroom. |
| Pseudo Mark | WHAT IS EATING U; WHAT'S EATING YOU; WHAT IS EATING YOU |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 8, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Sunday, March 9, 2025 |
| First Use In Commerce Date | Sunday, March 9, 2025 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 8, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, February 25, 2025 |
| First Use In Commerce Date | Tuesday, February 25, 2025 |
Trademark Owner History
| Party Name | ROGERSHOOD LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Jonesboro, AR 72401
US |
Trademark Events
| Event Date | Event Description |
| Monday, December 8, 2025 | NEW APPLICATION ENTERED |
| Monday, December 8, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, April 6, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, April 6, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Sunday, April 12, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, April 14, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, April 14, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, April 14, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, April 14, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, April 14, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
