WHAT’S EATING U?! Trademark
Trademark Overview
On Friday, March 21, 2025, a trademark application was filed for WHAT’S EATING U?! with the United States Patent and Trademark Office. The USPTO has given the WHAT’S EATING U?! trademark a serial number of 99096917. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Wednesday, October 29, 2025. This trademark is owned by ROGERSHOOD LLC. The WHAT’S EATING U?! trademark is filed in the Clothing & Apparel Products and Education & Entertainment Services categories with the following description:
Hoodies; T-shirts
Entertainment services, namely, providing podcasts in the field of health and wellness
General Information
| Serial Number | 99096917 |
| Word Mark | WHAT’S EATING U?! |
| Filing Date | Friday, March 21, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Wednesday, October 29, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Hoodies; T-shirts |
| Goods and Services | Entertainment services, namely, providing podcasts in the field of health and wellness |
| Pseudo Mark | WHAT IS EATING U |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 21, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Sunday, March 9, 2025 |
| First Use In Commerce Date | Sunday, March 9, 2025 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 21, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, February 25, 2025 |
| First Use In Commerce Date | Tuesday, February 25, 2025 |
Trademark Owner History
| Party Name | ROGERSHOOD LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Jonesboro, AR 72401 |
Trademark Events
| Event Date | Event Description |
| Friday, March 21, 2025 | NEW APPLICATION ENTERED |
| Friday, March 21, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, August 7, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, August 20, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, August 19, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, August 19, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, August 19, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, August 26, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, August 26, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, August 26, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, October 21, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, October 21, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 21, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, October 29, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, October 29, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, October 29, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
