WHAT’S BEHIND THE DROP Trademark

Trademark Overview


On Thursday, December 19, 2024, a trademark application was filed for WHAT’S BEHIND THE DROP with the United States Patent and Trademark Office. The USPTO has given the WHAT’S BEHIND THE DROP trademark a serial number of 79420375. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, November 25, 2025. This trademark is owned by GUERLAIN. The WHAT’S BEHIND THE DROP trademark is filed in the Cosmetics & Cleaning Products and Education & Entertainment Services categories with the following description:

Education and training, namely, conducting programs to inform and raise consumer awareness of actions and partnerships developed in the context of sustainable development actions relating to the preservation of biodiversity and specifically those relating to bee protection as well as the benefits of the properties of honey and products from bees in skincare products; production of audio recordings, video production and multimedia production services, and photography relating to the preservation of biodiversity; movie showing, namely, presentation of films relating to the preservation of biodiversity

Perfumes; eau de toilette; eau de parfum; eau de Cologne; bath soaps for personal use; bath or shower gels and bath salts for cosmetic use; cosmetics for skin, body, face, nail and hair care; creams, milks, lotions, gels and powders for the face, body and hands for cosmetic use; make-up; body deodorants
what’s behind the drop

General Information


Serial Number79420375
Word MarkWHAT’S BEHIND THE DROP
Filing DateThursday, December 19, 2024
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, November 25, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 25, 2025

Trademark Statements


Goods and ServicesEducation and training, namely, conducting programs to inform and raise consumer awareness of actions and partnerships developed in the context of sustainable development actions relating to the preservation of biodiversity and specifically those relating to bee protection as well as the benefits of the properties of honey and products from bees in skincare products; production of audio recordings, video production and multimedia production services, and photography relating to the preservation of biodiversity; movie showing, namely, presentation of films relating to the preservation of biodiversity
Goods and ServicesPerfumes; eau de toilette; eau de parfum; eau de Cologne; bath soaps for personal use; bath or shower gels and bath salts for cosmetic use; cosmetics for skin, body, face, nail and hair care; creams, milks, lotions, gels and powders for the face, body and hands for cosmetic use; make-up; body deodorants
Pseudo MarkWHAT IS BEHIND THE DROP

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, March 27, 2025
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, March 27, 2025
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameGUERLAIN
Party Type20 - Owner at Publication
Legal Entity Type34 - NOT AVAILABLE
AddressFR

Party NameGUERLAIN
Party Type10 - Original Applicant
Legal Entity Type34 - NOT AVAILABLE
AddressFR

Trademark Events


Event DateEvent Description
Thursday, March 27, 2025SN ASSIGNED FOR SECT 66A APPL FROM IB
Monday, March 31, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, March 31, 2025APPLICATION FILING RECEIPT MAILED
Tuesday, June 3, 2025ASSIGNED TO EXAMINER
Tuesday, June 10, 2025NON-FINAL ACTION WRITTEN
Wednesday, June 11, 2025NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Saturday, August 2, 2025REFUSAL PROCESSED BY MPU
Saturday, August 2, 2025NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Saturday, August 23, 2025REFUSAL PROCESSED BY IB
Wednesday, October 22, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, October 22, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, October 22, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, October 23, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 19, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 25, 2025PUBLISHED FOR OPPOSITION
Tuesday, November 25, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED