| Serial Number | 85220926 |
| Word Mark | WHATCOSTWHAT WHAT THEY PAY, WHAT YOU PAY |
| Filing Date | Wednesday, January 19, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 13, 2018 |
| Registration Number | 4066093 |
| Registration Date | Tuesday, December 6, 2011 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 20, 2011 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of a speech bubble with a dollar sign at the center of it, a second speech bubble behind the first speech bubble, and a shadow below it, and the text "WhatCostWhat What they pay, what you pay" to the right of both speech bubbles, with "WhatCostWhat" above the wording "What they pay, what you pay". |
| Goods and Services | Providing a searchable online advertising website and informational guide featuring the goods and services of other vendors via the internet to allow consumers to compare prices and the quality of the goods and services |
| Lining/Stippling Statement | The stippling is for shading purposes only. |
| Pseudo Mark | $ WHAT COST WHAT WHAT THEY PAY, WHAT YOU PAY |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 13, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, June 1, 2009 |
| First Use In Commerce Date | Monday, June 1, 2009 |
| Party Name | What Cost What LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | El Granada, CA 94018 |
| Party Name | What Cost What LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90039 |
| Party Name | What Cost What LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90039 |
| Event Date | Event Description |
| Friday, July 13, 2018 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, December 6, 2016 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, June 29, 2012 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, June 29, 2012 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, December 6, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 20, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 20, 2011 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 17, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, August 16, 2011 | ASSIGNED TO LIE |
| Wednesday, August 3, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, August 2, 2011 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, August 2, 2011 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, August 2, 2011 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, April 21, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 21, 2011 | NON-FINAL ACTION E-MAILED |
| Thursday, April 21, 2011 | NON-FINAL ACTION WRITTEN |
| Wednesday, April 13, 2011 | ASSIGNED TO EXAMINER |
| Wednesday, January 26, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Tuesday, January 25, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, January 22, 2011 | NEW APPLICATION ENTERED IN TRAM |