| Serial Number | 87087071 |
| Word Mark | WHATCHAMACALLIT DELICIOUSLY CRISPY! |
| Filing Date | Tuesday, June 28, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, July 22, 2022 |
| Registration Number | 5133634 |
| Registration Date | Tuesday, January 31, 2017 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 15, 2016 |
| Goods and Services | Candy; candy bar; chocolate candy |
| Description of Mark | The mark consists of "WHATCHAMACALLIT" in a wavy design where "what", "ma" and "it" appear in yellow and "cha" and "call" appear in red with outside red lining of the letters, and all letters having a black shaded background with the words "deliciously crispy!" in black letters inside a white speech balloon outlined in black. There are three white, yellow and blue stacked stars in the center behind "WHATCHAMACALLIT" with black dots on sections of the stars. There are two 3-line black accents before "what" and one 3-line black accent design after the ending letter "t". The overall background contains repeated yellow stars against the color white. |
| Pseudo Mark | WHAT DO YOU CALL IT DELICIOUSLY CRISPY! |
| Indication of Colors claimed | The color(s) yellow, red, blue, white and black is/are claimed as a feature of the mark. |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 1, 2016 |
| Primary Code | 030 |
| First Use Anywhere Date | Saturday, April 30, 2016 |
| First Use In Commerce Date | Saturday, April 30, 2016 |
| Party Name | HERSHEY CHOCOLATE & CONFECTIONERY LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hershey, PA 17033 |
| Party Name | Hershey Chocolate & Confectionery Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Wheat Ridge, CO 80033 |
| Party Name | Hershey Chocolate & Confectionery Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Wheat Ridge, CO 80033 |
| Party Name | Hershey Chocolate & Confectionery Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Wheat Ridge, CO 80033 |
| Event Date | Event Description |
| Friday, July 22, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Friday, July 22, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, July 22, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, February 10, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, January 31, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, January 16, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, January 16, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, January 15, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, February 11, 2017 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Saturday, February 11, 2017 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, January 31, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 15, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 15, 2016 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 26, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, October 6, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, September 27, 2016 | ASSIGNED TO EXAMINER |
| Saturday, July 2, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, July 1, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Friday, July 1, 2016 | NEW APPLICATION ENTERED IN TRAM |