| Serial Number | 87087039 |
| Word Mark | WHATCHAMACALLIT |
| Filing Date | Tuesday, June 28, 2016 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, July 22, 2022 |
| Registration Number | 5137288 |
| Registration Date | Tuesday, February 7, 2017 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, November 22, 2016 |
| Indication of Colors claimed | The color(s) yellow, red, and black is/are claimed as a feature of the mark. |
| Pseudo Mark | WHAT DO YOU CALL IT |
| Goods and Services | Candy; candy bar; chocolate candy |
| Description of Mark | The mark consists of "WHATCHAMACALLIT" in a wavy design where "what," "ma" and "it" appear in yellow and "cha" and "call" appear in red with outside red lining of the letters, and with all letters having a black shaded background. |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 1, 2016 |
| Primary Code | 030 |
| First Use Anywhere Date | Monday, September 11, 1978 |
| First Use In Commerce Date | Monday, September 11, 1978 |
| Party Name | HERSHEY CHOCOLATE & CONFECTIONERY LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hershey, PA 17003 |
| Party Name | Hershey Chocolate & Confectionery Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Wheat Ridge, CO 80033 |
| Party Name | Hershey Chocolate & Confectionery Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Wheat Ridge, CO 80033 |
| Party Name | Hershey Chocolate & Confectionery Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Wheat Ridge, CO 80033 |
| Event Date | Event Description |
| Friday, July 1, 2016 | NEW APPLICATION ENTERED |
| Friday, July 1, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, July 2, 2016 | NOTICE OF PSEUDO MARK E-MAILED |
| Tuesday, September 27, 2016 | ASSIGNED TO EXAMINER |
| Wednesday, September 28, 2016 | NON-FINAL ACTION WRITTEN |
| Wednesday, September 28, 2016 | NON-FINAL ACTION E-MAILED |
| Wednesday, September 28, 2016 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, September 28, 2016 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, September 28, 2016 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, September 28, 2016 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, September 28, 2016 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, September 28, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, October 15, 2016 | ASSIGNED TO LIE |
| Saturday, October 15, 2016 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, November 2, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 22, 2016 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 22, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 7, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, February 11, 2017 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Saturday, February 11, 2017 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, January 15, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, January 16, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, January 16, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, February 7, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, February 10, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, July 22, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, July 22, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, July 22, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, February 7, 2026 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |