| Serial Number | 73670907 |
| Word Mark | WHATCHAMACALLIT |
| Filing Date | Wednesday, July 8, 1987 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, March 20, 2018 |
| Registration Number | 1479851 |
| Registration Date | Tuesday, March 8, 1988 |
| Mark Drawing | 3T11 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 15, 1987 |
| Goods and Services | CANDY |
| Lining/Stippling Statement | THE MARK IN THE DRAWING IS LINED FOR THE COLORS TAN, ORANGE, RED, AND BROWN WHICH APPLICANT CLAIMS AS A FEATURE OF THE MARK. |
| Pseudo Mark | WHAT YOU MAY CALL IT |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 9, 1987 |
| Primary Code | 030 |
| First Use Anywhere Date | Monday, September 11, 1978 |
| First Use In Commerce Date | Monday, September 11, 1978 |
| Party Name | HERSHEY CHOCOLATE & CONFECTIONERY LLC |
| Party Type | 42 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BROOMFIELD, CO 80021 |
| Party Name | Hershey Chocolate & Confectionery Corporation |
| Party Type | 41 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Wheat Ridge, CO 80033 |
| Party Name | HOMESTEAD, INC. |
| Party Type | 40 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NOT AVAILABLE |
| Party Name | HERSHEY FOODS CORPORATION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | HERSHEY, PA 17033 |
| Party Name | HERSHEY FOODS CORPORATION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | HERSHEY, PA 17033 |
| Party Name | HERSHEY FOODS CORPORATION |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | HERSHEY, PA 17033 |
| Event Date | Event Description |
| Thursday, January 16, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, January 16, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, January 15, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, March 20, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Tuesday, March 20, 2018 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Tuesday, March 20, 2018 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, March 20, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, March 8, 2018 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, March 8, 2017 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, August 14, 2007 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, August 14, 2007 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, August 7, 2007 | ASSIGNED TO PARALEGAL |
| Thursday, July 12, 2007 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Thursday, July 12, 2007 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, May 2, 2007 | CASE FILE IN TICRS |
| Friday, October 28, 2005 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, December 4, 2002 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, August 12, 1993 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, April 26, 1993 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, March 8, 1988 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 15, 1987 | PUBLISHED FOR OPPOSITION |
| Friday, November 13, 1987 | NOTICE OF PUBLICATION |
| Tuesday, September 29, 1987 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, September 29, 1987 | ASSIGNED TO EXAMINER |