WHAT YOU CRAVE Trademark

Trademark Overview


On Monday, January 24, 2011, a trademark application was filed for WHAT YOU CRAVE with the United States Patent and Trademark Office. The USPTO has given the WHAT YOU CRAVE trademark a serial number of 76706114. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, May 5, 2022. This trademark is owned by White Castle Management Co.. The WHAT YOU CRAVE trademark is filed in the Staple Food Products category with the following description:

food products in the nature of prepared sandwiches, namely, hamburgers, sandwiches, cheeseburger sandwiches, [ pork barbeque sandwiches, fish sandwiches, chicken sandwiches ] and milk shakes
what you crave

General Information


Serial Number76706114
Word MarkWHAT YOU CRAVE
Filing DateMonday, January 24, 2011
Status800 - REGISTERED AND RENEWED
Status DateThursday, May 5, 2022
Registration Number4030198
Registration DateTuesday, September 27, 2011
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 12, 2011

Trademark Statements


Goods and Servicesfood products in the nature of prepared sandwiches, namely, hamburgers, sandwiches, cheeseburger sandwiches, [ pork barbeque sandwiches, fish sandwiches, chicken sandwiches ] and milk shakes

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, February 1, 2011
Primary Code030
First Use Anywhere DateFriday, December 31, 1993
First Use In Commerce DateFriday, December 31, 1993

Trademark Owner History


Party NameWhite Castle Management Co.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressColumbus, OH 43215

Party NameWhite Castle Management Co.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressColumbus, OH 43215

Party NameWhite Castle Management Co.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressColumbus, OH 43215

Trademark Events


Event DateEvent Description
Thursday, May 5, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, May 5, 2022REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, May 5, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, May 4, 2022TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Tuesday, December 7, 2021POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Tuesday, December 7, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, July 12, 2021TEAS SECTION 8 & 9 RECEIVED
Sunday, September 27, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, March 12, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 12, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, October 19, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, October 19, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, October 19, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, September 27, 2017TEAS SECTION 8 & 15 RECEIVED
Wednesday, September 27, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, September 27, 2011REGISTERED-PRINCIPAL REGISTER
Tuesday, July 12, 2011PUBLISHED FOR OPPOSITION
Wednesday, June 22, 2011NOTICE OF PUBLICATION
Thursday, June 9, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, June 8, 2011ASSIGNED TO LIE
Wednesday, June 8, 2011EXAMINERS AMENDMENT MAILED
Tuesday, June 7, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 7, 2011EXAMINER'S AMENDMENT ENTERED
Tuesday, June 7, 2011EXAMINER'S AMENDMENT ENTERED
Tuesday, June 7, 2011EXAMINERS AMENDMENT -WRITTEN
Monday, March 21, 2011NON-FINAL ACTION MAILED
Friday, March 18, 2011NON-FINAL ACTION WRITTEN
Friday, March 18, 2011ASSIGNED TO EXAMINER
Saturday, February 5, 2011APPLICATION FILING RECEIPT MAILED
Tuesday, February 1, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM