WHAT WE DO IS SECRET Trademark
Trademark Overview
On Thursday, October 29, 2020, a trademark application was filed for WHAT WE DO IS SECRET with the United States Patent and Trademark Office. The USPTO has given the WHAT WE DO IS SECRET trademark a serial number of 90287074. The federal status of this trademark filing is REGISTERED as of Tuesday, September 7, 2021. This trademark is owned by W BRANDS LLC. The WHAT WE DO IS SECRET trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Fragrances, namely, perfumes, colognes and toilet water
General Information
| Serial Number | 90287074 |
| Word Mark | WHAT WE DO IS SECRET |
| Filing Date | Thursday, October 29, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 7, 2021 |
| Registration Number | 6475087 |
| Registration Date | Tuesday, September 7, 2021 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 22, 2021 |
Trademark Statements
| Goods and Services | Fragrances, namely, perfumes, colognes and toilet water |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 21, 2020 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, July 14, 2011 |
| First Use In Commerce Date | Thursday, July 14, 2011 |
Trademark Owner History
| Party Name | W BRANDS LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BROOKLYN, NY 11201 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Mamaroneck, NY 10543 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Mamaroneck, NY 10543 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Mamaroneck, NY 10543 |
Trademark Events
| Event Date | Event Description |
| Thursday, July 14, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, July 14, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, July 14, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, March 9, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, September 7, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 22, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 22, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 2, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, May 17, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, May 17, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Monday, May 17, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, May 17, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Monday, May 17, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, May 14, 2021 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Tuesday, April 13, 2021 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Tuesday, March 30, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 30, 2021 | ASSIGNED TO EXAMINER |
| Monday, December 21, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, November 2, 2020 | NEW APPLICATION ENTERED IN TRAM |
