| Serial Number | 88560354 |
| Word Mark | WHAT U-LUV MATTERS |
| Filing Date | Thursday, August 1, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 10, 2020 |
| Registration Number | 6006452 |
| Registration Date | Tuesday, March 10, 2020 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 24, 2019 |
| Goods and Services | Bakery goods and dessert items, namely, cakes, cookies, pastries, candies, and frozen confections for retail and wholesale distribution and consumption on or off the premises |
| Pseudo Mark | WHAT YOU LOVE MATTERS |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 20, 2019 |
| Primary Code | 030 |
| First Use Anywhere Date | Wednesday, June 12, 2019 |
| First Use In Commerce Date | Wednesday, June 12, 2019 |
| Party Name | U-Luv Foods |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Broomfield, CO 80020 |
| Party Name | U-Luv Foods |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Broomfield, CO 80020 |
| Party Name | U-Luv Foods |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Broomfield, CO 80020 |
| Event Date | Event Description |
| Tuesday, March 10, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 24, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 24, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 4, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, November 14, 2019 | ASSIGNED TO LIE |
| Monday, November 11, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, November 8, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, November 8, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, November 8, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, October 29, 2019 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Tuesday, October 29, 2019 | PRIORITY ACTION E-MAILED |
| Tuesday, October 29, 2019 | PRIORITY ACTION WRITTEN |
| Tuesday, October 29, 2019 | ASSIGNED TO EXAMINER |
| Tuesday, August 20, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, August 5, 2019 | NEW APPLICATION ENTERED IN TRAM |