| Serial Number | 87612751 |
| Word Mark | WHAT TO EXPECT EDITORS' CHOICE AWARD |
| Filing Date | Monday, September 18, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 14, 2025 |
| Registration Number | 5736974 |
| Registration Date | Tuesday, April 30, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 12, 2019 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of a circle and overlapping ribbon design; the terms "WHAT TO EXPECT" are written on the ribbon, the term "EDITORS' CHOICE AWARD" is written on the bottom half of the circle. |
| Goods and Services | Incentive award programs that reward and recognize pregnancy, parenting, childcare, baby and children's products and services to promote the sale of products and services of others; Providing consumer product information relating to all types of pregnancy, childcare, baby and children's products and services; Consulting services, namely, providing expectant parents with consumer information on all types of pregnancy, childcare, baby and children's products and services |
| NOT AVAILABLE | "EDITOR'S CHOICE AWARD" |
| Goods and Services | Entertainment services, namely, a contest and incentive award program designed to reward and recognize participants who are pregnant, are parents, or are in the childcare industry |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 14, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, June 1, 2017 |
| First Use In Commerce Date | Thursday, June 1, 2017 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 14, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, June 1, 2017 |
| First Use In Commerce Date | Thursday, June 1, 2017 |
| Party Name | What to Expect, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Encino, CA 91436 |
| Party Name | What to Expect, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Encino, CA 91436 |
| Party Name | What to Expect, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Encino, CA 91436 |
| Event Date | Event Description |
| Thursday, September 21, 2017 | NEW APPLICATION ENTERED |
| Friday, September 22, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, September 23, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, December 21, 2017 | ASSIGNED TO EXAMINER |
| Thursday, December 21, 2017 | NON-FINAL ACTION WRITTEN |
| Thursday, December 21, 2017 | NON-FINAL ACTION E-MAILED |
| Thursday, December 21, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, June 21, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, June 21, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, June 21, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, June 22, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, July 10, 2018 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Friday, August 17, 2018 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Saturday, September 8, 2018 | NON-FINAL ACTION WRITTEN |
| Saturday, September 8, 2018 | NON-FINAL ACTION E-MAILED |
| Saturday, September 8, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, December 27, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, December 27, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, December 27, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, December 27, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, December 27, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 23, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 12, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 12, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 30, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 30, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, November 14, 2025 | CANCELLED SEC. 8 (6-YR) |