WHAT THE LENGTH! Trademark
Trademark Overview
On Monday, July 28, 2025, a trademark application was filed for WHAT THE LENGTH! with the United States Patent and Trademark Office. The USPTO has given the WHAT THE LENGTH! trademark a serial number of 79431799. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Sunday, November 9, 2025. This trademark is owned by Bora Creations S.L.. The WHAT THE LENGTH! trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Cosmetics; colour cosmetics; mascara; non-medicated lash serums.
General Information
| Serial Number | 79431799 |
| Word Mark | WHAT THE LENGTH! |
| Filing Date | Monday, July 28, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Sunday, November 9, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Cosmetics; colour cosmetics; mascara; non-medicated lash serums. |
| Pseudo Mark | WHAT THE LENGTH |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 4, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Bora Creations S.L. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | ES |
Trademark Events
| Event Date | Event Description |
| Thursday, September 4, 2025 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, September 8, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, September 8, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, September 17, 2025 | ASSIGNED TO EXAMINER |
| Thursday, September 18, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, September 19, 2025 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Sunday, November 9, 2025 | REFUSAL PROCESSED BY MPU |
| Sunday, November 9, 2025 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
