WHAT THE HEX? Trademark

Trademark Overview


On Thursday, November 18, 2010, a trademark application was filed for WHAT THE HEX? with the United States Patent and Trademark Office. The USPTO has given the WHAT THE HEX? trademark a serial number of 85180150. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 24, 2023. This trademark is owned by August Hat Company, Inc.. The WHAT THE HEX? trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Jewelry Products, and Leather Products categories with the following description:

[ BANDS WORN ON THE BODY FOR CARRYING PERSONAL ELECTRONIC DEVICES; ARM AND WRIST BANDS FOR CARRYING PERSONAL ELECTRONIC DEVICES; BANDS WORN ON THE BODY FOR CARRYING PORTABLE, DIGITAL ELECTRONIC DEVICES; ] CASES [, STRAPS, WRIST AND ARM BANDS ] FOR DIGITAL ELECTRONIC DEVICES FOR [ RECORDING, ORGANIZING, ] TRANSMITTING, [ MANIPULATING ] AND REVIEWING TEXT, DATA AND AUDIO FILES [, TIMEKEEPING AND PLAYING MUSIC; WRIST BANDS AND STRAPS FOR HOLDING PERSONAL ELECTRONIC DEVICES; HEADPHONES ]

BACK PACKS, TOTE BAGS, SATCHELS, WALLETS, WAIST PACKS

[ WATCH BANDS AND STRAPS; BANDS AND STRAPS FOR CHRONOMETRIC INSTRUMENTS ]
what the hex?

General Information


Serial Number85180150
Word MarkWHAT THE HEX?
Filing DateThursday, November 18, 2010
Status710 - CANCELLED - SECTION 8
Status DateFriday, March 24, 2023
Registration Number4206667
Registration DateTuesday, September 11, 2012
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 25, 2011

Trademark Statements


Goods and Services[ BANDS WORN ON THE BODY FOR CARRYING PERSONAL ELECTRONIC DEVICES; ARM AND WRIST BANDS FOR CARRYING PERSONAL ELECTRONIC DEVICES; BANDS WORN ON THE BODY FOR CARRYING PORTABLE, DIGITAL ELECTRONIC DEVICES; ] CASES [, STRAPS, WRIST AND ARM BANDS ] FOR DIGITAL ELECTRONIC DEVICES FOR [ RECORDING, ORGANIZING, ] TRANSMITTING, [ MANIPULATING ] AND REVIEWING TEXT, DATA AND AUDIO FILES [, TIMEKEEPING AND PLAYING MUSIC; WRIST BANDS AND STRAPS FOR HOLDING PERSONAL ELECTRONIC DEVICES; HEADPHONES ]
Goods and ServicesBACK PACKS, TOTE BAGS, SATCHELS, WALLETS, WAIST PACKS
Goods and Services[ WATCH BANDS AND STRAPS; BANDS AND STRAPS FOR CHRONOMETRIC INSTRUMENTS ]

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 24, 2023
Primary Code009
First Use Anywhere DateMonday, June 18, 2012
First Use In Commerce DateMonday, June 18, 2012

International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 24, 2023
Primary Code014
First Use Anywhere DateMonday, June 18, 2012
First Use In Commerce DateMonday, June 18, 2012

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 24, 2023
Primary Code018
First Use Anywhere DateMonday, June 18, 2012
First Use In Commerce DateMonday, June 18, 2012

Trademark Owner History


Party NameEXXEL OUTDOORS, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNAPLES, FL 34103

Party NameHEX HOLDINGS, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressOXNARD, CA 93030

Party NameAugust Hat Company, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressOxnard, CA 93030

Party NameAugust Hat Company, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressOxnard, CA 93030

Party NameAugust Hat Company, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressOxnard, CA 93030

Trademark Events


Event DateEvent Description
Friday, March 24, 2023CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, September 11, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, November 30, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, November 30, 2018REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, November 21, 2018AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, October 4, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, September 25, 2018TEAS SECTION 8 & 15 RECEIVED
Thursday, June 14, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, June 14, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, September 11, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, November 14, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, September 11, 2012REGISTERED-PRINCIPAL REGISTER
Wednesday, August 8, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, August 7, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, August 7, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, July 17, 2012STATEMENT OF USE PROCESSING COMPLETE
Wednesday, June 20, 2012USE AMENDMENT FILED
Tuesday, July 17, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, June 20, 2012TEAS STATEMENT OF USE RECEIVED
Tuesday, December 20, 2011NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, December 8, 2011TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, October 25, 2011OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 25, 2011PUBLISHED FOR OPPOSITION
Tuesday, September 20, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, September 16, 2011ASSIGNED TO LIE
Wednesday, August 31, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, July 30, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, July 29, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, July 29, 2011TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, January 29, 2011NOTIFICATION OF NON-FINAL ACTION E-MAILED
Saturday, January 29, 2011NON-FINAL ACTION E-MAILED
Saturday, January 29, 2011NON-FINAL ACTION WRITTEN
Saturday, January 29, 2011ASSIGNED TO EXAMINER
Tuesday, November 23, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, November 22, 2010NEW APPLICATION ENTERED