| Serial Number | 87764655 |
| Word Mark | WHAT THE HECM?! DEMYSTIFYING REVERSE MORTGAGES AND DISPELLING THE MYTHS |
| Filing Date | Monday, January 22, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, September 26, 2025 |
| Registration Number | 5698912 |
| Registration Date | Tuesday, March 12, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 14, 2018 |
| Description of Mark | The mark consists of of the wording "WHAT THE HECM?!" in blue and "DEMYSTSIFYING REVERSE MORTGAGES AND DISPELLING THE MYTHS" in yellow on a gray background. |
| Goods and Services | Financial services, namely, mortgage planning; Financial and investment services, namely, asset and investment acquisition, consultation, advisory and development; Home equity loans; Mortgage banking; Mortgage banking services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans; Mortgage brokerage; Mortgage financing services; Real estate acquisition services |
| Indication of Colors claimed | The color(s) gray, blue, yellow is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "HECM" AND "REVERSE MORTGAGES" |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, September 26, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, December 1, 2017 |
| First Use In Commerce Date | Friday, December 1, 2017 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Oakland, CA 94611 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Oakland, CA 94611 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Oakland, CA 94611 |
| Event Date | Event Description |
| Wednesday, May 2, 2018 | ASSIGNED TO EXAMINER |
| Thursday, January 25, 2018 | NEW APPLICATION ENTERED |
| Thursday, February 1, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 2, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, May 7, 2018 | NON-FINAL ACTION WRITTEN |
| Monday, May 7, 2018 | NON-FINAL ACTION E-MAILED |
| Monday, May 7, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 15, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 15, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 15, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, June 22, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, July 6, 2018 | ASSIGNED TO LIE |
| Wednesday, July 25, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 14, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 14, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 9, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, December 14, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Friday, December 14, 2018 | USE AMENDMENT FILED |
| Wednesday, January 16, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, January 16, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, February 4, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, February 5, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, March 12, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 12, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, September 26, 2025 | CANCELLED SEC. 8 (6-YR) |