| Serial Number | 74337478 |
| Word Mark | WHAT THE HECK |
| Filing Date | Monday, December 7, 1992 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Sunday, March 4, 2001 |
| Registration Number | 1823724 |
| Registration Date | Tuesday, February 22, 1994 |
| Mark Drawing | 3T09 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 11, 1993 |
| Goods and Services | books, magazines and pamphlets featuring poetry and literary fiction |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 038 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Sunday, March 4, 2001 |
| Primary Code | 016 |
| First Use Anywhere Date | Friday, January 1, 1993 |
| First Use In Commerce Date | Friday, May 28, 1993 |
| Party Name | James LaVeck and Jennifer Stein |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 02 - Partnership |
| Address | Los Angeles, CA 90049 |
| Party Name | James LaVeck and Jennifer Stein |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 02 - Partnership |
| Address | Los Angeles, CA 90049 |
| Party Name | James LaVeck and Jennifer Stein |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 02 - Partnership |
| Address | Los Angeles, CA 90049 |
| Event Date | Event Description |
| Sunday, March 4, 2001 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, February 22, 1994 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, December 23, 1993 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, December 2, 1993 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, October 15, 1993 | USE AMENDMENT FILED |
| Tuesday, August 3, 1993 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, May 11, 1993 | PUBLISHED FOR OPPOSITION |
| Friday, April 9, 1993 | NOTICE OF PUBLICATION |
| Friday, March 12, 1993 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 9, 1993 | EXAMINER'S AMENDMENT MAILED |
| Tuesday, February 23, 1993 | ASSIGNED TO EXAMINER |