WHAT THE HAIL!? Trademark
Trademark Overview
On Thursday, April 18, 2019, a trademark application was filed for WHAT THE HAIL!? with the United States Patent and Trademark Office. The USPTO has given the WHAT THE HAIL!? trademark a serial number of 88392212. The federal status of this trademark filing is REGISTERED as of Tuesday, October 22, 2019. This trademark is owned by Asbury Automotive Group, Inc.. The WHAT THE HAIL!? trademark is filed in the Construction & Repair Services category with the following description:
Auto body repair services
General Information
| Serial Number | 88392212 |
| Word Mark | WHAT THE HAIL!? |
| Filing Date | Thursday, April 18, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 22, 2019 |
| Registration Number | 5890831 |
| Registration Date | Tuesday, October 22, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 6, 2019 |
Trademark Statements
| Pseudo Mark | WHAT THE HELL!? |
| Goods and Services | Auto body repair services |
Classification Information
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, May 5, 2019 |
| Primary Code | 037 |
| First Use Anywhere Date | Saturday, March 31, 2018 |
| First Use In Commerce Date | Saturday, March 31, 2018 |
Trademark Owner History
| Party Name | Asbury Automotive Group, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Duluth, GA 30097 |
| Party Name | Asbury Automotive Group, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Duluth, GA 30097 |
| Party Name | Asbury Automotive Group, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Duluth, GA 30097 |
Trademark Events
| Event Date | Event Description |
| Monday, April 22, 2019 | NEW APPLICATION ENTERED |
| Sunday, May 5, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, June 26, 2019 | ASSIGNED TO EXAMINER |
| Monday, July 1, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 17, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 6, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 6, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 22, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, November 2, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, November 2, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, November 2, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, November 2, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, November 2, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, October 22, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, July 23, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, July 23, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, July 23, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, July 23, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, July 23, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, December 8, 2025 | TEAS SECTION 8 & 15 RECEIVED |
