WHAT THE HACK Trademark

Trademark Overview


On Wednesday, October 10, 2018, a trademark application was filed for WHAT THE HACK with the United States Patent and Trademark Office. The USPTO has given the WHAT THE HACK trademark a serial number of 88149646. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Friday, November 1, 2024. This trademark is owned by Hy-Vee, Inc.. The WHAT THE HACK trademark is filed in the Education & Entertainment Services category with the following description:

Entertainment and educational services, namely, a continuing program accessible by computer networks featuring various general merchandise items and unexpected ways to use them
what the hack

General Information


Serial Number88149646
Word MarkWHAT THE HACK
Filing DateWednesday, October 10, 2018
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateFriday, November 1, 2024
Registration Number5747694
Registration DateTuesday, May 7, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 1, 2019

Trademark Statements


Goods and ServicesEntertainment and educational services, namely, a continuing program accessible by computer networks featuring various general merchandise items and unexpected ways to use them

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateSaturday, October 20, 2018
Primary Code041
First Use Anywhere DateWednesday, January 2, 2019
First Use In Commerce DateWednesday, January 2, 2019

Trademark Owner History


Party NameHy-Vee, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Party NameHy-Vee, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Party NameHy-Vee, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWest Des Moines, IA 50266

Trademark Events


Event DateEvent Description
Wednesday, November 21, 2018ASSIGNED TO EXAMINER
Wednesday, December 12, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 1, 2019PUBLISHED FOR OPPOSITION
Saturday, October 13, 2018NEW APPLICATION ENTERED
Saturday, October 20, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, November 21, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, January 1, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 26, 2019TEAS STATEMENT OF USE RECEIVED
Tuesday, February 26, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, March 18, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, March 18, 2019STATEMENT OF USE PROCESSING COMPLETE
Tuesday, February 26, 2019USE AMENDMENT FILED
Wednesday, April 3, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, April 4, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, May 7, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, October 13, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, October 13, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 13, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, October 13, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, October 13, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, March 21, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 21, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, March 21, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, March 21, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 21, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 21, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, May 13, 2024TEAS SECTION 8 & 15 RECEIVED
Friday, November 1, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, November 1, 2024REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, November 1, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, May 7, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED