WHAT THE FRAGRANCE Trademark
Trademark Overview
On Monday, January 13, 2025, a trademark application was filed for WHAT THE FRAGRANCE with the United States Patent and Trademark Office. The USPTO has given the WHAT THE FRAGRANCE trademark a serial number of 98957388. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Thursday, March 19, 2026. The WHAT THE FRAGRANCE trademark is filed in the Paper & Printed Material Products category with the following description:
Printed posters
General Information
| Serial Number | 98957388 |
| Word Mark | WHAT THE FRAGRANCE |
| Filing Date | Monday, January 13, 2025 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Thursday, March 19, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 29, 2025 |
Trademark Statements
| Goods and Services | Printed posters |
Classification Information
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 13, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Southampton, NY 11968
US |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Tempe, AZ 85282-1377
US |
Trademark Events
| Event Date | Event Description |
| Monday, January 13, 2025 | NEW APPLICATION ENTERED |
| Monday, January 13, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, January 13, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, June 23, 2025 | ASSIGNED TO EXAMINER |
| Monday, June 23, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 23, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 29, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 29, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 23, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, February 26, 2026 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Thursday, February 26, 2026 | WITHDRAWAL OF ATTORNEY GRANTED |
| Wednesday, March 18, 2026 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, March 18, 2026 | SOU EXTENSION 1 FILED |
| Thursday, March 19, 2026 | SOU EXTENSION 1 GRANTED |
| Thursday, March 19, 2026 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
