WHAT THE FRAGRANCE Trademark

Trademark Overview


On Wednesday, June 19, 2024, a trademark application was filed for WHAT THE FRAGRANCE with the United States Patent and Trademark Office. The USPTO has given the WHAT THE FRAGRANCE trademark a serial number of 98609333. The federal status of this trademark filing is REVIVED - AWAITING FURTHER ACTION as of Tuesday, June 9, 2026. The WHAT THE FRAGRANCE trademark is filed in the Cosmetics & Cleaning Products, Leather Products, and Clothing & Apparel Products categories with the following description:

Toiletry cases sold empty; Cosmetic cases sold empty; Drawstring bags; Fanny packs; Bum bags; Clutch bags

Fragrances; Perfumes; Eau de toilette; Eau de cologne; Perfumes in solid form; Perfuming sachets; Lipstick; Nail polish; Bath and shower gels; Body lotions; Personal deodorants; Hair care products, namely, Shampoos, hair conditioners, Hair sprays and hair gels

T-shirts; Tank tops; Sweatshirts; Baseball caps
what the fragrance

General Information


Serial Number98609333
Word MarkWHAT THE FRAGRANCE
Filing DateWednesday, June 19, 2024
Status616 - REVIVED - AWAITING FURTHER ACTION
Status DateTuesday, June 9, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 4, 2025

Trademark Statements


Goods and ServicesToiletry cases sold empty; Cosmetic cases sold empty; Drawstring bags; Fanny packs; Bum bags; Clutch bags
NOT AVAILABLE"FRAGRANCE"
Goods and ServicesFragrances; Perfumes; Eau de toilette; Eau de cologne; Perfumes in solid form; Perfuming sachets; Lipstick; Nail polish; Bath and shower gels; Body lotions; Personal deodorants; Hair care products, namely, Shampoos, hair conditioners, Hair sprays and hair gels
Goods and ServicesT-shirts; Tank tops; Sweatshirts; Baseball caps

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, June 19, 2024
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateWednesday, June 19, 2024
Primary Code018
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, June 19, 2024
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameNOT AVAILABLE
Party Type20 - Owner at Publication
Legal Entity Type01 - Individual
AddressSouthampton, NY 11968
US

Party NameNOT AVAILABLE
Party Type10 - Original Applicant
Legal Entity Type01 - Individual
AddressTempe, AZ 85282-1377
US

Trademark Events


Event DateEvent Description
Wednesday, June 19, 2024NEW APPLICATION ENTERED
Wednesday, June 19, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, December 20, 2024ASSIGNED TO EXAMINER
Thursday, December 26, 2024NON-FINAL ACTION WRITTEN
Thursday, December 26, 2024NON-FINAL ACTION E-MAILED
Thursday, December 26, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, December 30, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, December 30, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, December 30, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, December 31, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, December 31, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, December 31, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, January 29, 2025NON-FINAL ACTION WRITTEN
Wednesday, January 29, 2025NON-FINAL ACTION E-MAILED
Wednesday, January 29, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, February 6, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, February 6, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, February 6, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, February 7, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 26, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 4, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 4, 2025PUBLISHED FOR OPPOSITION
Tuesday, April 29, 2025NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, September 11, 2025TEAS WITHDRAWAL OF ATTORNEY RECEIVED
Thursday, September 11, 2025WITHDRAWAL OF ATTORNEY GRANTED
Thursday, October 2, 2025SOU TEAS EXTENSION RECEIVED
Thursday, October 2, 2025SOU EXTENSION 1 FILED
Thursday, October 2, 2025SOU EXTENSION 1 GRANTED
Thursday, October 2, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, June 1, 2026ABANDONMENT - NO USE STATEMENT FILED
Monday, June 1, 2026ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Tuesday, June 9, 2026TEAS PETITION TO REVIVE RECEIVED
Tuesday, June 9, 2026PETITION TO REVIVE-GRANTED
Tuesday, June 9, 2026NOTICE OF REVIVAL - E-MAILED
Tuesday, June 9, 2026SOU EXTENSION RECEIVED WITH TEAS PETITION