| Serial Number | 98609333 |
| Word Mark | WHAT THE FRAGRANCE |
| Filing Date | Wednesday, June 19, 2024 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Thursday, October 2, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 4, 2025 |
| Goods and Services | Toiletry cases sold empty; Cosmetic cases sold empty; Drawstring bags; Fanny packs; Bum bags; Clutch bags |
| Goods and Services | T-shirts; Tank tops; Sweatshirts; Baseball caps |
| Goods and Services | Fragrances; Perfumes; Eau de toilette; Eau de cologne; Perfumes in solid form; Perfuming sachets; Lipstick; Nail polish; Bath and shower gels; Body lotions; Personal deodorants; Hair care products, namely, Shampoos, hair conditioners, Hair sprays and hair gels |
| NOT AVAILABLE | "FRAGRANCE" |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 19, 2024 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 19, 2024 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 19, 2024 |
| Primary Code | 018 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Tempe, AZ 85282-1377 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Tempe, AZ 85282-1377 |
| Event Date | Event Description |
| Wednesday, June 19, 2024 | NEW APPLICATION ENTERED |
| Wednesday, June 19, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 20, 2024 | ASSIGNED TO EXAMINER |
| Thursday, December 26, 2024 | NON-FINAL ACTION WRITTEN |
| Thursday, December 26, 2024 | NON-FINAL ACTION E-MAILED |
| Thursday, December 26, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, December 30, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, December 30, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, December 30, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, December 31, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, December 31, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, December 31, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, January 29, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 29, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, January 29, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, February 6, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, February 6, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, February 6, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, February 26, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, February 7, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 4, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 4, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 29, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, September 11, 2025 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |
| Thursday, September 11, 2025 | WITHDRAWAL OF ATTORNEY GRANTED |
| Thursday, October 2, 2025 | SOU EXTENSION 1 FILED |
| Thursday, October 2, 2025 | SOU TEAS EXTENSION RECEIVED |
| Thursday, October 2, 2025 | SOU EXTENSION 1 GRANTED |
| Thursday, October 2, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |