WHAT THE FLUFF? Trademark
Trademark Overview
On Friday, August 22, 2025, a trademark application was filed for WHAT THE FLUFF? with the United States Patent and Trademark Office. The USPTO has given the WHAT THE FLUFF? trademark a serial number of 99353294. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Monday, January 19, 2026. The WHAT THE FLUFF? trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Nail care preparations, namely, nail softeners; Nail care kits comprising nail polish
General Information
| Serial Number | 99353294 |
| Word Mark | WHAT THE FLUFF? |
| Filing Date | Friday, August 22, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Monday, January 19, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Nail care preparations, namely, nail softeners; Nail care kits comprising nail polish |
| Pseudo Mark | WHAT THE FLUFF |
| Indication of Colors claimed | The color(s) gradient pink, purple, black is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the phrase "WHAT THE FLUFF?" written in large, bold letters. The words "WHAT THE" are in a gradient style transitioning from black at the bottom to bright pink at the top, with a sharp, angular font. The word "FLUFF?" is styled to look fluffy and soft, with a pink fur texture that gives a three-dimensional, tactile appearance. The background is plain white. |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 22, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Seminole, FL 33772 |
Trademark Events
| Event Date | Event Description |
| Friday, August 22, 2025 | NEW APPLICATION ENTERED |
| Friday, August 22, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, January 12, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 13, 2026 | ASSIGNED TO EXAMINER |
| Monday, January 19, 2026 | NON-FINAL ACTION WRITTEN |
| Monday, January 19, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, January 19, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
