| Serial Number | 97410827 |
| Word Mark | WHAT THE FLUFF?! |
| Filing Date | Saturday, May 14, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 9, 2024 |
| Registration Number | 7265910 |
| Registration Date | Tuesday, January 9, 2024 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 24, 2023 |
| Goods and Services | Coffee; Coffee beans; Ground coffee; Ground coffee beans; Roasted coffee beans |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 20, 2022 |
| Primary Code | 030 |
| First Use Anywhere Date | Friday, May 6, 2022 |
| First Use In Commerce Date | Friday, May 6, 2022 |
| Party Name | BONES BRANDS LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CAPE CORAL, FL 33991 US |
| Party Name | Rule Marketing, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cape Coral, FL 33991 US |
| Party Name | Rule Marketing, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cape Coral, FL 33991 US |
| Party Name | Rule Marketing, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cape Coral, FL 33991 US |
| Event Date | Event Description |
| Wednesday, May 18, 2022 | NEW APPLICATION ENTERED |
| Friday, May 20, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, July 15, 2022 | ASSIGNED TO EXAMINER |
| Saturday, July 23, 2022 | NON-FINAL ACTION WRITTEN |
| Saturday, July 23, 2022 | NON-FINAL ACTION E-MAILED |
| Saturday, July 23, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, January 23, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, January 23, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, January 23, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, February 23, 2023 | NON-FINAL ACTION WRITTEN |
| Thursday, February 23, 2023 | NON-FINAL ACTION E-MAILED |
| Thursday, February 23, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, May 23, 2023 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Tuesday, May 23, 2023 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Wednesday, August 23, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, August 23, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, August 24, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, September 18, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 4, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 24, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 24, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 9, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 9, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, March 4, 2026 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |