WHAT THE FIT Trademark

Trademark Overview


On Thursday, January 18, 2018, a trademark application was filed for WHAT THE FIT with the United States Patent and Trademark Office. The USPTO has given the WHAT THE FIT trademark a serial number of 87761046. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Saturday, May 3, 2025. This trademark is owned by Lions Gate Entertainment Inc.. The WHAT THE FIT trademark is filed in the Education & Entertainment Services category with the following description:

Entertainment in the nature of ongoing television programs in the fields of fitness and comedy; ongoing television programs in the fields of comedy, fitness, and variety; production and distribution of television programs; providing a website featuring information on exercise and fitness; providing a website featuring non-downloadable videos in the fields of entertainment and comedy; provision of non-downloadable entertainment in the nature of audio and video via video on demand (VOD) and subscription video on demand (SVOD); provision of non-downloadable television programs via video on demand (VOD) and subscription video on demand (SVOD); television programs
what the fit

General Information


Serial Number87761046
Word MarkWHAT THE FIT
Filing DateThursday, January 18, 2018
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateSaturday, May 3, 2025
Registration Number5944808
Registration DateTuesday, December 24, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 11, 2018

Trademark Statements


Goods and ServicesEntertainment in the nature of ongoing television programs in the fields of fitness and comedy; ongoing television programs in the fields of comedy, fitness, and variety; production and distribution of television programs; providing a website featuring information on exercise and fitness; providing a website featuring non-downloadable videos in the fields of entertainment and comedy; provision of non-downloadable entertainment in the nature of audio and video via video on demand (VOD) and subscription video on demand (SVOD); provision of non-downloadable television programs via video on demand (VOD) and subscription video on demand (SVOD); television programs

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, January 30, 2018
Primary Code041
First Use Anywhere DateThursday, March 15, 2018
First Use In Commerce DateThursday, March 15, 2018

Trademark Owner History


Party NameLions Gate Entertainment Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSanta Monica, CA 90404

Party NameLions Gate Entertainment Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSanta Monica, CA 90404

Party NameLions Gate Entertainment Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSanta Monica, CA 90404

Trademark Events


Event DateEvent Description
Monday, March 26, 2018ASSIGNED TO EXAMINER
Tuesday, July 17, 2018ASSIGNED TO LIE
Monday, January 22, 2018NEW APPLICATION ENTERED
Tuesday, January 30, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, March 27, 2018NON-FINAL ACTION E-MAILED
Tuesday, March 27, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, March 27, 2018NON-FINAL ACTION WRITTEN
Wednesday, May 9, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, May 9, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, July 3, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, August 22, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 6, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 30, 2019SOU EXTENSION 1 GRANTED
Tuesday, July 17, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, July 17, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Sunday, August 5, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 11, 2018PUBLISHED FOR OPPOSITION
Tuesday, September 11, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 30, 2019SOU TEAS EXTENSION RECEIVED
Tuesday, April 30, 2019SOU EXTENSION 1 FILED
Wednesday, November 6, 2019USE AMENDMENT FILED
Saturday, November 16, 2019STATEMENT OF USE PROCESSING COMPLETE
Thursday, May 2, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, November 6, 2019TEAS STATEMENT OF USE RECEIVED
Saturday, November 16, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, November 18, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, November 19, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, December 24, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, January 15, 2025TEAS SECTION 8 & 15 RECEIVED
Tuesday, December 24, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Saturday, May 3, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, May 3, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Saturday, May 3, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED