| Serial Number | 87760963 |
| Word Mark | WHAT THE FIT |
| Filing Date | Thursday, January 18, 2018 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Saturday, May 3, 2025 |
| Registration Number | 5944807 |
| Registration Date | Tuesday, December 24, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 11, 2018 |
| Goods and Services | Audio and visual recordings featuring and promoting television programs in the field of television entertainment; downloadable audio and visual recordings featuring fitness and comedy; downloadable audio and visual recordings featuring and promoting television programs and entertainment content in the fields of comedy, non-fiction, documentaries and variety, provided via a global computer network or video-on-demand service; downloadable television programs featuring fitness, comedy, and variety |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 30, 2018 |
| Primary Code | 009 |
| First Use Anywhere Date | Thursday, March 15, 2018 |
| First Use In Commerce Date | Thursday, March 15, 2018 |
| Party Name | Lions Gate Entertainment Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Monica, CA 90404 |
| Party Name | Lions Gate Entertainment Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Monica, CA 90404 |
| Party Name | Lions Gate Entertainment Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Monica, CA 90404 |
| Event Date | Event Description |
| Tuesday, March 27, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, January 22, 2018 | NEW APPLICATION ENTERED |
| Tuesday, January 30, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 26, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, March 27, 2018 | NON-FINAL ACTION E-MAILED |
| Tuesday, July 17, 2018 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Sunday, August 5, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 27, 2018 | NON-FINAL ACTION WRITTEN |
| Wednesday, May 9, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, May 9, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, July 5, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, July 17, 2018 | ASSIGNED TO LIE |
| Tuesday, July 17, 2018 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, July 17, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, July 17, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, November 6, 2019 | USE AMENDMENT FILED |
| Wednesday, August 22, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 11, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 11, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 6, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 30, 2019 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, April 30, 2019 | SOU EXTENSION 1 FILED |
| Tuesday, April 30, 2019 | SOU EXTENSION 1 GRANTED |
| Thursday, May 2, 2019 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, November 6, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, November 16, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, December 24, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, November 16, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, November 18, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, November 19, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, January 15, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Saturday, May 3, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, May 3, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, May 3, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, December 24, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |