WHAT THE FACIAL Trademark

Trademark Overview


On Thursday, February 24, 2022, a trademark application was filed for WHAT THE FACIAL with the United States Patent and Trademark Office. The USPTO has given the WHAT THE FACIAL trademark a serial number of 97283533. The federal status of this trademark filing is REGISTERED as of Tuesday, November 5, 2024. This trademark is owned by PLANTCRAFT, LLC. The WHAT THE FACIAL trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Facial beauty masks; Facial cleansers; Facial cream; Facial creams; Facial emulsions; Facial lotion; Facial make-up; Non-medicated skin care preparations, namely, moisturizer for treatment of skin, toners, serums, mists, moisturizers, and lotions; Facial moisturizer with SPF; Facial moisturizers; Facial oils; Facial scrubs; Facial sheet masks for cosmetic use; Facial washes; Fragranced facial moisturizer; Fragranced non-medicated face care preparations, namely, non-medicated serums for treatment of skin, facial cleaners, toners, serums, mists, exfoliating scrubs, moisturizers, and lotions; Non-medicated facial and eye serum containing antioxidants; Non-medicated cleansers for personal use, namely, skin cleansers; Non-medicated serums for treatment of skin; non-medicated facial cleaners; non-medicated facial toners; non-medicated skin serums, mists, exfoliating scrubs, moisturizers, and lotions; Non-medicated cleansers, namely, skin cleansers; Wrinkle-minimizing cosmetic preparations fo...
what the facial

General Information


Serial Number97283533
Word MarkWHAT THE FACIAL
Filing DateThursday, February 24, 2022
Status700 - REGISTERED
Status DateTuesday, November 5, 2024
Registration Number7559736
Registration DateTuesday, November 5, 2024
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 23, 2023

Trademark Statements


Goods and ServicesFacial beauty masks; Facial cleansers; Facial cream; Facial creams; Facial emulsions; Facial lotion; Facial make-up; Non-medicated skin care preparations, namely, moisturizer for treatment of skin, toners, serums, mists, moisturizers, and lotions; Facial moisturizer with SPF; Facial moisturizers; Facial oils; Facial scrubs; Facial sheet masks for cosmetic use; Facial washes; Fragranced facial moisturizer; Fragranced non-medicated face care preparations, namely, non-medicated serums for treatment of skin, facial cleaners, toners, serums, mists, exfoliating scrubs, moisturizers, and lotions; Non-medicated facial and eye serum containing antioxidants; Non-medicated cleansers for personal use, namely, skin cleansers; Non-medicated serums for treatment of skin; non-medicated facial cleaners; non-medicated facial toners; non-medicated skin serums, mists, exfoliating scrubs, moisturizers, and lotions; Non-medicated cleansers, namely, skin cleansers; Wrinkle-minimizing cosmetic preparations for topical facial use

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, March 2, 2022
Primary Code003
First Use Anywhere DateSunday, February 28, 2021
First Use In Commerce DateMonday, March 11, 2024

Trademark Owner History


Party NamePLANTCRAFT, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressCamanche, IA 52730

Party NamePLANTCRAFT, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressCamanche, IA 52730

Party NamePLANTCRAFT, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressCamanche, IA 52730

Trademark Events


Event DateEvent Description
Monday, February 28, 2022NEW APPLICATION ENTERED
Wednesday, March 2, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, March 21, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, March 21, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, March 21, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, December 7, 2022ASSIGNED TO EXAMINER
Tuesday, January 10, 2023NON-FINAL ACTION WRITTEN
Tuesday, January 10, 2023NON-FINAL ACTION E-MAILED
Tuesday, January 10, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, April 10, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, April 10, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, April 11, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, April 20, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 3, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 23, 2023PUBLISHED FOR OPPOSITION
Tuesday, May 23, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 18, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, January 18, 2024SOU TEAS EXTENSION RECEIVED
Saturday, January 20, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, July 18, 2024USE AMENDMENT FILED
Thursday, July 18, 2024TEAS STATEMENT OF USE RECEIVED
Thursday, January 18, 2024SOU EXTENSION 1 FILED
Thursday, January 18, 2024SOU EXTENSION 1 GRANTED
Thursday, September 19, 2024STATEMENT OF USE PROCESSING COMPLETE
Friday, September 20, 2024CASE ASSIGNED TO INTENT TO USE PARALEGAL
Saturday, September 28, 2024ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, September 28, 2024NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, November 5, 2024REGISTERED-PRINCIPAL REGISTER
Tuesday, November 5, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED