| Serial Number | 88582287 |
| Word Mark | WHAT ROCKS |
| Filing Date | Friday, August 16, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 16, 2020 |
| Registration Number | 6078357 |
| Registration Date | Tuesday, June 16, 2020 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 31, 2020 |
| Goods and Services | Educational services, namely, providing incentives to people and organizations to demonstrate excellence in the fields of arts, music, and entertainment; Non-downloadable electronic publications in the nature of newspaper sections in the field of local dining, entertainment, shopping, professional services, medicine and local events which recognize noteworthy establishments, professionals and organizations as award winners for excellence; Providing recognition and incentives by the way of awards to demonstrate excellence in the field of dining, restaurants, business, art, music, media, entertainment, services, health, beauty, medicine, travel, home services, real estate and automotive services |
| Description of Mark | The mark consists of a silhouette of a right hand making a thumbs up gesture above and partially obscuring the word "ROCKS" surrounded by a partial seal containing the word "WHAT". |
| Goods and Services | Newspaper sections in the field of local dining, entertainment, shopping, and local events which recognize noteworthy establishments and organizations as award winners for excellence; Printed award certificates; Printed awards; Printed certificates |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Providing incentives to people and organizations to demonstrate excellence in the fields of restaurants, businesses, arts, music, media, medicine, shopping, professional services, and entertainment through the issuance of awards, namely, incentive award programs to promote the sale of products and services of others |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 5, 2019 |
| Primary Code | 016 |
| First Use Anywhere Date | Monday, October 26, 2015 |
| First Use In Commerce Date | Monday, October 26, 2015 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 26, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, October 26, 2015 |
| First Use In Commerce Date | Monday, October 26, 2015 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 5, 2019 |
| Primary Code | 041 |
| First Use Anywhere Date | Monday, October 26, 2015 |
| First Use In Commerce Date | Monday, October 26, 2015 |
| Party Name | GateHouse Media Illinois Holdings, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Pittsford, NY 14534 |
| Party Name | GateHouse Media Illinois Holdings, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Pittsford, NY 14534 |
| Party Name | GateHouse Media Illinois Holdings, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Pittsford, NY 14534 |
| Event Date | Event Description |
| Friday, November 22, 2019 | NON-FINAL ACTION E-MAILED |
| Friday, November 22, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, February 25, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, August 20, 2019 | NEW APPLICATION ENTERED |
| Thursday, September 5, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, September 6, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, November 15, 2019 | ASSIGNED TO EXAMINER |
| Friday, November 22, 2019 | NON-FINAL ACTION WRITTEN |
| Wednesday, February 26, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 26, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 11, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 31, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 31, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 16, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, October 27, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, June 16, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, October 23, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, February 25, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |