| Serial Number | 97665608 |
| Word Mark | WHAT REALLY MATTERS |
| Filing Date | Monday, November 7, 2022 |
| Status | 733 - FOURTH EXTENSION - GRANTED |
| Status Date | Tuesday, November 4, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 3, 2023 |
| Goods and Services | Promoting public and industry awareness of the importance of environmental sustainability in the tire and rubber industries; promoting public awareness of responsible sourcing and consumption in the tire and rubber industries; providing information in the area of global sustainable business solutions in the tire and rubber industries; production and distribution of advertising materials to advocate and encourage sustainable consumption, sourcing, and manufacturing choices with respect to tires and rubber; providing business information, namely, information about sustainable business solutions, corporate social responsibility, and business environmental sustainability provided by a website in the tire and rubber industries |
| Goods and Services | Educational services, namely, providing online newsletters via email in the field of environmental sustainability in the tire and rubber industries; providing a website featuring blogs in the field of environmental sustainability and sustainable business practices in the tire and rubber industries |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 10, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 10, 2022 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Bridgestone Americas, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37201 |
| Party Name | Bridgestone Americas, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37201 |
| Event Date | Event Description |
| Thursday, November 10, 2022 | NEW APPLICATION ENTERED |
| Thursday, November 10, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, December 1, 2022 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Tuesday, January 31, 2023 | ASSIGNED TO LIE |
| Tuesday, January 31, 2023 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Monday, August 21, 2023 | ASSIGNED TO EXAMINER |
| Friday, August 25, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, August 25, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Friday, August 25, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, August 25, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Monday, August 28, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 13, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 3, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 3, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 28, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, April 24, 2024 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, April 24, 2024 | SOU EXTENSION 1 FILED |
| Wednesday, April 24, 2024 | SOU EXTENSION 1 GRANTED |
| Thursday, April 25, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, October 30, 2024 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, October 30, 2024 | SOU EXTENSION 2 FILED |
| Wednesday, October 30, 2024 | SOU EXTENSION 2 GRANTED |
| Wednesday, October 30, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, May 1, 2025 | SOU TEAS EXTENSION RECEIVED |
| Thursday, May 1, 2025 | SOU EXTENSION 3 FILED |
| Thursday, May 1, 2025 | SOU EXTENSION 3 GRANTED |
| Friday, May 2, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, November 4, 2025 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, November 4, 2025 | SOU EXTENSION 4 FILED |
| Tuesday, November 4, 2025 | SOU EXTENSION 4 GRANTED |
| Wednesday, November 5, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |