WHAT NOW Trademark

Trademark Overview


On Tuesday, September 3, 2024, a trademark application was filed for WHAT NOW with the United States Patent and Trademark Office. The USPTO has given the WHAT NOW trademark a serial number of 98730784. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Wednesday, July 2, 2025. This trademark is owned by What Now Media Group, Inc.. The WHAT NOW trademark is filed in the Advertising, Business and Retail Services category with the following description:

Lead generation services, namely, distributing and disseminating data about identified businesses operating in the fields of brick-and-mortar restaurants, commercial real estate, and retail stores to others for use in contacting potential new customers; promoting the goods and services of other by providing an online business directory, namely, an online business-to-business directory featuring business names, descriptions, and website links for businesses that provide services to other businesses in the fields of brick-and mortar restaurants, commercial real estate, and retail stores; and business services, namely organizing online and in-person business networking events in the fields of brick-and-mortar restaurants, commercial real estate, and retail stores
what now

General Information


Serial Number98730784
Word MarkWHAT NOW
Filing DateTuesday, September 3, 2024
Status661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED
Status DateWednesday, July 2, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Description of MarkThe mark consists of the word WHAT above the word NOW in white letters centered within an orange square with the letter "O" in NOW in the shape of a location pin.
Indication of Colors claimedThe color(s) Orange and white is/are claimed as a feature of the mark.
Goods and ServicesLead generation services, namely, distributing and disseminating data about identified businesses operating in the fields of brick-and-mortar restaurants, commercial real estate, and retail stores to others for use in contacting potential new customers; promoting the goods and services of other by providing an online business directory, namely, an online business-to-business directory featuring business names, descriptions, and website links for businesses that provide services to other businesses in the fields of brick-and mortar restaurants, commercial real estate, and retail stores; and business services, namely organizing online and in-person business networking events in the fields of brick-and-mortar restaurants, commercial real estate, and retail stores

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, September 3, 2024
Primary Code035
First Use Anywhere DateWednesday, December 1, 2010
First Use In Commerce DateWednesday, December 1, 2010

Trademark Owner History


Party NameWhat Now Media Group, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressAtlanta, GA 30308

Trademark Events


Event DateEvent Description
Tuesday, September 3, 2024NEW APPLICATION ENTERED
Thursday, March 13, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, March 13, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, March 14, 2025ASSIGNED TO EXAMINER
Wednesday, April 2, 2025NON-FINAL ACTION WRITTEN
Wednesday, April 2, 2025NON-FINAL ACTION E-MAILED
Wednesday, July 2, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, July 2, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, July 2, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, April 2, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED