| Serial Number | 98730784 |
| Word Mark | WHAT NOW |
| Filing Date | Tuesday, September 3, 2024 |
| Status | 645 - FINAL REFUSAL - MAILED |
| Status Date | Thursday, August 7, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of the word WHAT above the word NOW in white letters centered within an orange square with the letter "O" in NOW in the shape of a location pin. |
| Indication of Colors claimed | The color(s) Orange and white is/are claimed as a feature of the mark. |
| Goods and Services | Lead generation services, namely, distributing and disseminating data about identified businesses operating in the fields of brick-and-mortar restaurants, commercial real estate, and retail stores to others for use in contacting potential new customers; promoting the goods and services of other by providing an online business directory, namely, an online business-to-business directory featuring business names, descriptions, and website links for businesses that provide services to other businesses in the fields of brick-and mortar restaurants, commercial real estate, and retail stores; and business services, namely organizing online and in-person business networking events in the fields of brick-and-mortar restaurants, commercial real estate, and retail stores |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 3, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, December 1, 2010 |
| First Use In Commerce Date | Wednesday, December 1, 2010 |
| Party Name | What Now Media Group, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Atlanta, GA 30308 |
| Event Date | Event Description |
| Tuesday, September 3, 2024 | NEW APPLICATION ENTERED |
| Thursday, March 13, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, March 13, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, March 14, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, April 2, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, April 2, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, April 2, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, July 2, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, July 2, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, July 2, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, August 7, 2025 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Thursday, August 7, 2025 | FINAL REFUSAL WRITTEN |
| Thursday, August 7, 2025 | FINAL REFUSAL E-MAILED |