| Serial Number | 86579473 |
| Word Mark | WHAT MATTERS NOW |
| Filing Date | Friday, March 27, 2015 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Wednesday, June 29, 2022 |
| Registration Number | 4999410 |
| Registration Date | Tuesday, July 12, 2016 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 5, 2016 |
| Goods and Services | Consumer research into financial attitudes of consumers to help credit unions gain membership and improve service to credit union members; business services, namely, consumer research into financial attitudes of consumers to help credit unions gain membership and improve service to credit union members, and consulting related thereto; business monitoring and consulting services, namely, tracking financial service and insurance industry trends and providing strategy and insight for the understanding and predicting of trends and actions of consumers, the credit union industry, and credit unions; consulting services, namely, providing credit unions with insights into consumers and the credit union industry |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 7, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, March 26, 2015 |
| First Use In Commerce Date | Thursday, March 26, 2015 |
| Party Name | CMFG Life Insurance Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Madison, WI 53705 |
| Party Name | CMFG Life Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Madison, WI 53705 |
| Party Name | CMFG Life Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Madison, WI 53705 |
| Event Date | Event Description |
| Wednesday, June 29, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, June 29, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, June 28, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, January 24, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, July 12, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, July 12, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 7, 2016 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Saturday, June 4, 2016 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, May 4, 2016 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, March 17, 2016 | USE AMENDMENT FILED |
| Friday, April 22, 2016 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, March 17, 2016 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, March 1, 2016 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 5, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 5, 2016 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 16, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, December 3, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, October 20, 2015 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, October 20, 2015 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 20, 2015 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 26, 2015 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 26, 2015 | NON-FINAL ACTION E-MAILED |
| Friday, June 26, 2015 | NON-FINAL ACTION WRITTEN |
| Friday, June 26, 2015 | ASSIGNED TO EXAMINER |
| Tuesday, April 7, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, March 31, 2015 | NEW APPLICATION ENTERED IN TRAM |