| Serial Number | 86579473 |
| Word Mark | WHAT MATTERS NOW |
| Filing Date | Friday, March 27, 2015 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Wednesday, June 29, 2022 |
| Registration Number | 4999410 |
| Registration Date | Tuesday, July 12, 2016 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 5, 2016 |
| Goods and Services | Consumer research into financial attitudes of consumers to help credit unions gain membership and improve service to credit union members; business services, namely, consumer research into financial attitudes of consumers to help credit unions gain membership and improve service to credit union members, and consulting related thereto; business monitoring and consulting services, namely, tracking financial service and insurance industry trends and providing strategy and insight for the understanding and predicting of trends and actions of consumers, the credit union industry, and credit unions; consulting services, namely, providing credit unions with insights into consumers and the credit union industry |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 7, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, March 26, 2015 |
| First Use In Commerce Date | Thursday, March 26, 2015 |
| Party Name | CMFG Life Insurance Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Madison, WI 53705 |
| Party Name | CMFG Life Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Madison, WI 53705 |
| Party Name | CMFG Life Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Madison, WI 53705 |
| Event Date | Event Description |
| Tuesday, March 31, 2015 | NEW APPLICATION ENTERED |
| Wednesday, December 16, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 7, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 26, 2015 | ASSIGNED TO EXAMINER |
| Friday, June 26, 2015 | NON-FINAL ACTION WRITTEN |
| Friday, June 26, 2015 | NON-FINAL ACTION E-MAILED |
| Friday, June 26, 2015 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, October 20, 2015 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, October 20, 2015 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 20, 2015 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, December 3, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 5, 2016 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 12, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Monday, July 12, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, January 24, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, January 5, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 1, 2016 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, March 17, 2016 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, March 17, 2016 | USE AMENDMENT FILED |
| Wednesday, May 4, 2016 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, April 22, 2016 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Saturday, June 4, 2016 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, June 7, 2016 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Saturday, July 12, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, June 29, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, June 28, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, June 29, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |