| Serial Number | 97720670 |
| Word Mark | WHAT MATTERS MOST |
| Filing Date | Friday, December 16, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 25, 2025 |
| Registration Number | 7700572 |
| Registration Date | Tuesday, February 25, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 7, 2025 |
| Goods and Services | downloadable publications in the nature of educational texts, reports, articles and newsletters in the field of Alzheimer's, dementia, and brain diseases and issues relating thereto provided via a website; downloadable publications in the nature of educational texts, reports, articles and newsletters regarding outcomes of importance to individuals with, at risk of developing, and caregivers for individuals with Alzheimer's, dementia, and brain diseases and issues relating thereto provided via a website |
| Goods and Services | providing health and wellness information relating to care for patients with Alzheimer's, dementia, and brain diseases; providing health and wellness information relating to outcomes of importance to individuals with, at risk of developing, and caregivers for individuals with Alzheimer's, dementia, and brain diseases and issues relating thereto |
| Goods and Services | providing medical and scientific research information in the field of Alzheimer's, dementia, and brain diseases and issues relating thereto; conducting research in the field of Alzheimer's, dementia, and brain diseases and issues relating thereto; providing medical and scientific research information in the field of outcomes of importance to individuals with, at risk of developing, and caregivers for individuals with Alzheimer's, dementia, and brain diseases and issues relating thereto; conducting research in the field of medical, therapeutic, and treatment outcomes of importance to individuals with, at risk of developing, and caregivers for individuals with Alzheimer's, dementia, and brain diseases and issues relating thereto |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 12, 2023 |
| Primary Code | 009 |
| First Use Anywhere Date | Thursday, November 30, 2017 |
| First Use In Commerce Date | Thursday, November 30, 2017 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 12, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Thursday, July 20, 2017 |
| First Use In Commerce Date | Thursday, July 20, 2017 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 12, 2023 |
| Primary Code | 044 |
| First Use Anywhere Date | Thursday, November 30, 2017 |
| First Use In Commerce Date | Thursday, November 30, 2017 |
| Party Name | USAgainstAlzheimer's |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Washington, DC 20043 |
| Party Name | USAgainstAlzheimer's |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Washington, DC 20043 |
| Party Name | USAgainstAlzheimer's |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Washington, DC 20043 |
| Event Date | Event Description |
| Tuesday, December 20, 2022 | NEW APPLICATION ENTERED |
| Thursday, January 12, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, September 20, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, September 19, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, September 20, 2023 | NON-FINAL ACTION WRITTEN |
| Wednesday, September 20, 2023 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 19, 2023 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Friday, May 10, 2024 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, December 19, 2023 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Wednesday, March 20, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, March 20, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, March 20, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 10, 2024 | FINAL REFUSAL WRITTEN |
| Friday, May 10, 2024 | FINAL REFUSAL E-MAILED |
| Monday, July 22, 2024 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Friday, October 25, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, October 25, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, October 25, 2024 | ASSIGNED TO LIE |
| Tuesday, October 29, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 10, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 10, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, December 10, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, November 19, 2024 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Wednesday, December 4, 2024 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Tuesday, December 10, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, December 10, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, January 1, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 7, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 7, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 25, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 25, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |