WHAT MATTERS MOST Trademark

Trademark Overview


On Friday, December 16, 2022, a trademark application was filed for WHAT MATTERS MOST with the United States Patent and Trademark Office. The USPTO has given the WHAT MATTERS MOST trademark a serial number of 97720670. The federal status of this trademark filing is WITHDRAWN BEFORE PUBLICATION as of Tuesday, November 19, 2024. This trademark is owned by USAgainstAlzheimer's. The WHAT MATTERS MOST trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Computer & Software Services & Scientific Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

providing online, downloadable publications in the nature of educational texts, reports, articles and newsletters in the field of Alzheimer's, dementia, and brain diseases and issues relating thereto; providing online, downloadable publications in the nature of educational texts, reports, articles and newsletters regarding outcomes of importance to individuals with, at risk of developing, and caregivers for individuals with Alzheimer's, dementia, and brain diseases and issues relating thereto

providing health and wellness information relating to care for patients with Alzheimer's, dementia, and brain diseases; providing health and wellness information relating to outcomes of importance to individuals with, at risk of developing, and caregivers for individuals with Alzheimer's, dementia, and brain diseases and issues relating thereto

providing medical and scientific research information in the field of Alzheimer's, dementia, and brain diseases and issues relating thereto; conducting research in the field of Alzheimer's, dementia, and brain diseases and issues relating thereto; providing medical and scientific research information in the field of outcomes of importance to individuals with, at risk of developing, and caregivers for individuals with Alzheimer's, dementia, and brain diseases and issues relating thereto; conducting research in the field of medical, therapeutic, and treatment outcomes of importance to individuals with, at risk of developing, and caregivers for individuals with Alzheimer's, dementia, and brain diseases and issues relating thereto

General Information


Serial Number97720670
Word MarkWHAT MATTERS MOST
Filing DateFriday, December 16, 2022
Status692 - WITHDRAWN BEFORE PUBLICATION
Status DateTuesday, November 19, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and Servicesproviding online, downloadable publications in the nature of educational texts, reports, articles and newsletters in the field of Alzheimer's, dementia, and brain diseases and issues relating thereto; providing online, downloadable publications in the nature of educational texts, reports, articles and newsletters regarding outcomes of importance to individuals with, at risk of developing, and caregivers for individuals with Alzheimer's, dementia, and brain diseases and issues relating thereto
Goods and Servicesproviding health and wellness information relating to care for patients with Alzheimer's, dementia, and brain diseases; providing health and wellness information relating to outcomes of importance to individuals with, at risk of developing, and caregivers for individuals with Alzheimer's, dementia, and brain diseases and issues relating thereto
Goods and Servicesproviding medical and scientific research information in the field of Alzheimer's, dementia, and brain diseases and issues relating thereto; conducting research in the field of Alzheimer's, dementia, and brain diseases and issues relating thereto; providing medical and scientific research information in the field of outcomes of importance to individuals with, at risk of developing, and caregivers for individuals with Alzheimer's, dementia, and brain diseases and issues relating thereto; conducting research in the field of medical, therapeutic, and treatment outcomes of importance to individuals with, at risk of developing, and caregivers for individuals with Alzheimer's, dementia, and brain diseases and issues relating thereto

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, January 12, 2023
Primary Code009
First Use Anywhere DateThursday, November 30, 2017
First Use In Commerce DateThursday, November 30, 2017

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, January 12, 2023
Primary Code042
First Use Anywhere DateThursday, July 20, 2017
First Use In Commerce DateThursday, July 20, 2017

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, January 12, 2023
Primary Code044
First Use Anywhere DateThursday, November 30, 2017
First Use In Commerce DateThursday, November 30, 2017

Trademark Owner History


Party NameUSAgainstAlzheimer's
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressWashington, DC 20043

Trademark Events


Event DateEvent Description
Tuesday, December 20, 2022NEW APPLICATION ENTERED
Tuesday, September 19, 2023ASSIGNED TO EXAMINER
Thursday, January 12, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, September 20, 2023NON-FINAL ACTION WRITTEN
Wednesday, September 20, 2023NON-FINAL ACTION E-MAILED
Wednesday, September 20, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, December 19, 2023APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Wednesday, March 20, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, December 19, 2023APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Wednesday, March 20, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, March 20, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, May 10, 2024FINAL REFUSAL WRITTEN
Friday, May 10, 2024NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, July 22, 2024TEAS REQUEST FOR RECONSIDERATION RECEIVED
Friday, October 25, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, October 25, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, October 25, 2024ASSIGNED TO LIE
Tuesday, October 29, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, November 19, 2024WITHDRAWN FROM PUB - OG REVIEW QUERY
Friday, May 10, 2024FINAL REFUSAL E-MAILED