| Serial Number | 85417239 |
| Word Mark | WHAT MATTERS MOST |
| Filing Date | Wednesday, September 7, 2011 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, February 5, 2022 |
| Registration Number | 4262240 |
| Registration Date | Tuesday, December 18, 2012 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 21, 2012 |
| Goods and Services | [ Educational services, namely, developing, arranging and conducting conferences, workshops and presentations in the field of improving K through 12 education and after school programming and dissemination of course materials in connection therewith; ] consulting services in the field of K through 12 education and after school programming; educational consulting services for others in the field of K through 12 education and after school programming improvements, K through 12 education standards based program development, K through 12 education student assessment evaluation and K through 12 education policy studies, and K through 12 education strategic planning |
| Goods and Services | [ Publications, namely, books, hand-outs and reports in the field of K through 12 education and after school programming ] |
| Goods and Services | Conducting online surveys in the field of K through 12 education for evaluation of the effectiveness of K through 12 education and after school programming; analyzing and reporting survey data regarding effectiveness of K through 12 education and after school programming |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Saturday, December 15, 2018 |
| Primary Code | 016 |
| First Use Anywhere Date | Thursday, June 21, 2012 |
| First Use In Commerce Date | Thursday, June 21, 2012 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 22, 2012 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, June 21, 2012 |
| First Use In Commerce Date | Thursday, June 21, 2012 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 13, 2011 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, June 21, 2012 |
| First Use In Commerce Date | Thursday, June 21, 2012 |
| Party Name | MCREL INTERNATIONAL |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | DENVER, CO 80237 |
| Party Name | Mid-continent Research for Education and Learning |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Denver, CO 80237 |
| Party Name | Mid-continent Research for Education and Learning |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Denver, CO 80237 |
| Party Name | Mid-continent Research for Education and Learning |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Denver, CO 80237 |
| Event Date | Event Description |
| Saturday, February 5, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Saturday, February 5, 2022 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Saturday, February 5, 2022 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, January 28, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, December 18, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Saturday, December 15, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, December 15, 2018 | REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, December 15, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, November 20, 2018 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, December 18, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, August 20, 2014 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, December 18, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Friday, November 16, 2012 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Thursday, November 15, 2012 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Wednesday, November 14, 2012 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, October 26, 2012 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, October 23, 2012 | USE AMENDMENT FILED |
| Wednesday, October 24, 2012 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, October 23, 2012 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, October 16, 2012 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, August 21, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 21, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 1, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, July 16, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, July 16, 2012 | ASSIGNED TO LIE |
| Monday, June 25, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, June 22, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 21, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, June 21, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, December 23, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, December 23, 2011 | NON-FINAL ACTION E-MAILED |
| Friday, December 23, 2011 | NON-FINAL ACTION WRITTEN |
| Thursday, December 22, 2011 | ASSIGNED TO EXAMINER |
| Tuesday, September 13, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, September 10, 2011 | NEW APPLICATION ENTERED IN TRAM |