WHAT MATTERS MOST Trademark

Trademark Overview


On Thursday, March 26, 1998, a trademark application was filed for WHAT MATTERS MOST with the United States Patent and Trademark Office. The USPTO has given the WHAT MATTERS MOST trademark a serial number of 75457552. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Saturday, July 8, 2006. This trademark is owned by Franklin Covey Co.. The WHAT MATTERS MOST trademark is filed in the Paper & Printed Material Products category with the following description:

publications, namely, books, workbooks, manuals, and newsletters in the field of leadership, management, education and personal development
what matters most

General Information


Serial Number75457552
Word MarkWHAT MATTERS MOST
Filing DateThursday, March 26, 1998
Status710 - CANCELLED - SECTION 8
Status DateSaturday, July 8, 2006
Registration Number2280881
Registration DateTuesday, September 28, 1999
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 11, 1999

Trademark Statements


Goods and Servicespublications, namely, books, workbooks, manuals, and newsletters in the field of leadership, management, education and personal development

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateSaturday, July 1, 2006
Primary Code016
First Use Anywhere DateMonday, March 23, 1998
First Use In Commerce DateMonday, March 23, 1998

Trademark Owner History


Party NameFranklin Covey Co.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84119

Party NameFranklin Covey Co.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84119

Party NameFranklin Covey Co.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84119

Trademark Events


Event DateEvent Description
Friday, August 25, 2006CASE FILE IN TICRS
Saturday, July 8, 2006CANCELLED SEC. 8 (6-YR)
Saturday, July 1, 2006CANCELLED SEC. 8 (6-YR)
Tuesday, September 28, 1999REGISTERED-PRINCIPAL REGISTER
Tuesday, May 11, 1999PUBLISHED FOR OPPOSITION
Friday, April 9, 1999NOTICE OF PUBLICATION
Wednesday, February 10, 1999APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, January 19, 1999CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 19, 1998NON-FINAL ACTION MAILED
Monday, September 28, 1998ASSIGNED TO EXAMINER
Friday, September 25, 1998ASSIGNED TO EXAMINER