WHAT MATTERS MOST Trademark

Trademark Overview


On Thursday, March 26, 1998, a trademark application was filed for WHAT MATTERS MOST with the United States Patent and Trademark Office. The USPTO has given the WHAT MATTERS MOST trademark a serial number of 75457425. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 14, 2011. This trademark is owned by Franklin Covey Co.. The WHAT MATTERS MOST trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:

electronic products, namely, prerecorded videotapes and audiotapes, multimedia software recorded on CD-ROM, all relating to leadership, management, education and personal development; computer software for use in agenda and time management programs, self-paced training programs and sales processing programs
what matters most

General Information


Serial Number75457425
Word MarkWHAT MATTERS MOST
Filing DateThursday, March 26, 1998
Status710 - CANCELLED - SECTION 8
Status DateFriday, January 14, 2011
Registration Number2358316
Registration DateTuesday, June 13, 2000
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 25, 1999

Trademark Statements


Goods and Serviceselectronic products, namely, prerecorded videotapes and audiotapes, multimedia software recorded on CD-ROM, all relating to leadership, management, education and personal development; computer software for use in agenda and time management programs, self-paced training programs and sales processing programs

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 14, 2011
Primary Code009
First Use Anywhere DateSunday, January 31, 1999
First Use In Commerce DateSunday, January 31, 1999

Trademark Owner History


Party NameFranklin Covey Co.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84119

Party NameFranklin Covey Co.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84119

Party NameFranklin Covey Co.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84119

Trademark Events


Event DateEvent Description
Friday, January 14, 2011CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Monday, June 30, 2008TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 24, 2006CASE FILE IN TICRS
Friday, September 16, 2005REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, September 16, 2005ASSIGNED TO PARALEGAL
Thursday, July 7, 2005REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Thursday, July 7, 2005PAPER RECEIVED
Tuesday, June 13, 2000REGISTERED-PRINCIPAL REGISTER
Tuesday, April 11, 2000ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, April 10, 2000ASSIGNED TO EXAMINER
Monday, April 3, 2000STATEMENT OF USE PROCESSING COMPLETE
Friday, February 4, 2000USE AMENDMENT FILED
Tuesday, August 17, 1999NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, May 25, 1999PUBLISHED FOR OPPOSITION
Friday, April 23, 1999NOTICE OF PUBLICATION
Thursday, February 4, 1999APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, January 19, 1999CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 19, 1998NON-FINAL ACTION MAILED
Tuesday, October 13, 1998ASSIGNED TO EXAMINER