| Serial Number | 77127889 |
| Word Mark | WHAT MATTERS |
| Filing Date | Sunday, March 11, 2007 |
| Status | 602 - ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE |
| Status Date | Tuesday, February 5, 2008 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Publication of books, magazines, journals, brochures in the field of estate and financial planning |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 14, 2007 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, February 15, 2007 |
| First Use In Commerce Date | Monday, February 26, 2007 |
| Party Name | Heritage Intellectual Resources, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Linn, OR 97068 |
| Event Date | Event Description |
| Wednesday, February 6, 2008 | ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND |
| Tuesday, February 5, 2008 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE |
| Tuesday, June 26, 2007 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, June 26, 2007 | NON-FINAL ACTION E-MAILED |
| Tuesday, June 26, 2007 | NON-FINAL ACTION WRITTEN |
| Friday, June 22, 2007 | ASSIGNED TO EXAMINER |
| Wednesday, March 14, 2007 | NEW APPLICATION ENTERED IN TRAM |