WHAT IT TAKES TO PROTECT Trademark

Trademark Overview


On Friday, May 5, 2017, a trademark application was filed for WHAT IT TAKES TO PROTECT with the United States Patent and Trademark Office. The USPTO has given the WHAT IT TAKES TO PROTECT trademark a serial number of 87438942. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Wednesday, June 12, 2024. This trademark is owned by Reckitt Benckiser LLC. The WHAT IT TAKES TO PROTECT trademark is filed in the Cosmetics & Cleaning Products and Pharmaceutical Products categories with the following description:

All purpose disinfecting and deodorizing preparations; all purpose disinfectants for kitchens, toilets and bathrooms; sanitizing preparations for household use; hard surface sanitizing preparations for household use; household deodorizers; disposable wipes impregnated with all purpose disinfectants for household use; liquid laundry sanitizers

All purpose cleaner for household use; all purpose household cleaning preparations; cleaning preparations for kitchens, toilets, bathtubs, sinks, stovetops, cooking appliances and floors; disposable wipes impregnated with cleaning compounds for use in bathrooms and kitchens; toilet bowl cleaning preparations; wipes impregnated with cleaning preparations; detergents for cleaning, for household use
what it takes to protect

General Information


Serial Number87438942
Word MarkWHAT IT TAKES TO PROTECT
Filing DateFriday, May 5, 2017
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, June 12, 2024
Registration Number5366498
Registration DateTuesday, December 26, 2017
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 22, 2017

Trademark Statements


Goods and ServicesAll purpose disinfecting and deodorizing preparations; all purpose disinfectants for kitchens, toilets and bathrooms; sanitizing preparations for household use; hard surface sanitizing preparations for household use; household deodorizers; disposable wipes impregnated with all purpose disinfectants for household use; liquid laundry sanitizers
Goods and ServicesAll purpose cleaner for household use; all purpose household cleaning preparations; cleaning preparations for kitchens, toilets, bathtubs, sinks, stovetops, cooking appliances and floors; disposable wipes impregnated with cleaning compounds for use in bathrooms and kitchens; toilet bowl cleaning preparations; wipes impregnated with cleaning preparations; detergents for cleaning, for household use

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, May 11, 2017
Primary Code003
First Use Anywhere DateWednesday, March 15, 2017
First Use In Commerce DateWednesday, March 15, 2017

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateThursday, May 11, 2017
Primary Code005
First Use Anywhere DateWednesday, March 15, 2017
First Use In Commerce DateWednesday, March 15, 2017

Trademark Owner History


Party NameReckitt Benckiser LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressParsippany, NJ 07450-0225

Party NameReckitt Benckiser LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressParsippany, NJ 074500225

Party NameReckitt Benckiser LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressParsippany, NJ 074500225

Trademark Events


Event DateEvent Description
Tuesday, May 9, 2017NEW APPLICATION ENTERED
Thursday, May 11, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, May 24, 2017ASSIGNED TO EXAMINER
Wednesday, May 31, 2017NON-FINAL ACTION WRITTEN
Wednesday, May 31, 2017NON-FINAL ACTION E-MAILED
Wednesday, May 31, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 5, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, June 5, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, June 5, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, June 12, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, July 13, 2017ASSIGNED TO LIE
Wednesday, August 2, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 22, 2017PUBLISHED FOR OPPOSITION
Tuesday, August 22, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 17, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, October 30, 2017TEAS STATEMENT OF USE RECEIVED
Monday, October 30, 2017USE AMENDMENT FILED
Tuesday, November 14, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, November 15, 2017STATEMENT OF USE PROCESSING COMPLETE
Tuesday, November 21, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, November 22, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, December 26, 2017REGISTERED-PRINCIPAL REGISTER
Monday, December 26, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, December 7, 2023TEAS SECTION 8 & 15 RECEIVED
Wednesday, June 12, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, June 12, 2024REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, June 12, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED