WHAT IS THAT SMELL? Trademark
Trademark Overview
On Thursday, December 18, 2025, a trademark application was filed for WHAT IS THAT SMELL? with the United States Patent and Trademark Office. The USPTO has given the WHAT IS THAT SMELL? trademark a serial number of 99555313. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, June 23, 2026. This trademark is owned by Looks Legal LLC. The WHAT IS THAT SMELL? trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Non-medicated body care preparations, namely, body wash; shower gel; body lotion; skin moisturizer; scented body spray; deodorants for personal use; anti-perspirants; non-medicated soaps; 3-in-1 organic non-medicated soap for use as a body wash, facial cleanser, and shampoo; facial washes; skin cleansers; sunscreen preparations; lip balm; hair styling preparations
General Information
| Serial Number | 99555313 |
| Word Mark | WHAT IS THAT SMELL? |
| Filing Date | Thursday, December 18, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, June 23, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 23, 2026 |
Trademark Statements
| Goods and Services | Non-medicated body care preparations, namely, body wash; shower gel; body lotion; skin moisturizer; scented body spray; deodorants for personal use; anti-perspirants; non-medicated soaps; 3-in-1 organic non-medicated soap for use as a body wash, facial cleanser, and shampoo; facial washes; skin cleansers; sunscreen preparations; lip balm; hair styling preparations |
| Pseudo Mark | WHAT IS THAT SMELL |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 18, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Looks Legal LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lumberton, NC 28358
US |
| Party Name | Looks Legal LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lumberton, NC 28358
US |
Trademark Events
| Event Date | Event Description |
| Thursday, December 18, 2025 | NEW APPLICATION ENTERED |
| Thursday, December 18, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, April 9, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 21, 2026 | ASSIGNED TO EXAMINER |
| Thursday, April 23, 2026 | NON-FINAL ACTION WRITTEN |
| Thursday, April 23, 2026 | NON-FINAL ACTION E-MAILED |
| Thursday, April 23, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Sunday, May 24, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Sunday, May 24, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Sunday, May 24, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, May 25, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 17, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 23, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 23, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
