WHAT IS THAT SMELL? Trademark
Trademark Overview
On Thursday, December 18, 2025, a trademark application was filed for WHAT IS THAT SMELL? with the United States Patent and Trademark Office. The USPTO has given the WHAT IS THAT SMELL? trademark a serial number of 99555313. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Thursday, April 23, 2026. This trademark is owned by Looks Legal LLC. The WHAT IS THAT SMELL? trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Non-medicated body care preparations, namely, body wash; shower gel; body lotion; skin moisturizer; scented body spray; deodorants for personal use; anti-perspirants; non-medicated soaps; 3-in-1 organic non-medicated soap for use as a body wash, facial cleanser, and shampoo; facial washes; skin cleansers; sunscreen preparations; lip balm; hair styling preparations
General Information
| Serial Number | 99555313 |
| Word Mark | WHAT IS THAT SMELL? |
| Filing Date | Thursday, December 18, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Thursday, April 23, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Non-medicated body care preparations, namely, body wash; shower gel; body lotion; skin moisturizer; scented body spray; deodorants for personal use; anti-perspirants; non-medicated soaps; 3-in-1 organic non-medicated soap for use as a body wash, facial cleanser, and shampoo; facial washes; skin cleansers; sunscreen preparations; lip balm; hair styling preparations |
| Pseudo Mark | WHAT IS THAT SMELL |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 18, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Looks Legal LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lumberton, NC 28358
US |
Trademark Events
| Event Date | Event Description |
| Thursday, December 18, 2025 | NEW APPLICATION ENTERED |
| Thursday, December 18, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, April 9, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 21, 2026 | ASSIGNED TO EXAMINER |
| Thursday, April 23, 2026 | NON-FINAL ACTION WRITTEN |
| Thursday, April 23, 2026 | NON-FINAL ACTION E-MAILED |
| Thursday, April 23, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
