WHAT IS THAT SMELL? Trademark
Trademark Overview
On Thursday, December 18, 2025, a trademark application was filed for WHAT IS THAT SMELL? with the United States Patent and Trademark Office. The USPTO has given the WHAT IS THAT SMELL? trademark a serial number of 99555313. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, December 18, 2025. This trademark is owned by Looks Legal LLC. The WHAT IS THAT SMELL? trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Non-medicated body care preparations, namely, body wash; shower gel; body lotion; skin moisturizer; scented body spray; deodorants for personal use; anti-perspirants; non-medicated soaps; 3-in-1 organic non-medicated soap for use as a body wash, facial cleanser, and shampoo; facial washes; skin cleansers; sunscreen preparations; lip balm; hair styling preparations.
General Information
| Serial Number | 99555313 |
| Word Mark | WHAT IS THAT SMELL? |
| Filing Date | Thursday, December 18, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, December 18, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Non-medicated body care preparations, namely, body wash; shower gel; body lotion; skin moisturizer; scented body spray; deodorants for personal use; anti-perspirants; non-medicated soaps; 3-in-1 organic non-medicated soap for use as a body wash, facial cleanser, and shampoo; facial washes; skin cleansers; sunscreen preparations; lip balm; hair styling preparations. |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 18, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Looks Legal LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lumberton, NC 28358 |
Trademark Events
| Event Date | Event Description |
| Thursday, December 18, 2025 | NEW APPLICATION ENTERED |
| Thursday, December 18, 2025 | APPLICATION FILING RECEIPT MAILED |
