WHAT IF Trademark

Trademark Overview


On Friday, August 24, 2012, a trademark application was filed for WHAT IF with the United States Patent and Trademark Office. The USPTO has given the WHAT IF trademark a serial number of 85712525. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, June 5, 2020. This trademark is owned by Esurance Insurance Services, Inc.. The WHAT IF trademark is filed in the Insurance & Financial Services category with the following description:

Insurance agencies; Insurance information; Insurance premium rate computing; Insurance services, namely, writing property and casualty insurance; Insurance services, providing premium rate quotes via on-line, telephone and mail means; Insurance underwriting services for all types of insurance
what if

General Information


Serial Number85712525
Word MarkWHAT IF
Filing DateFriday, August 24, 2012
Status710 - CANCELLED - SECTION 8
Status DateFriday, June 5, 2020
Registration Number4412135
Registration DateTuesday, October 1, 2013
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 13, 2012

Trademark Statements


Goods and ServicesInsurance agencies; Insurance information; Insurance premium rate computing; Insurance services, namely, writing property and casualty insurance; Insurance services, providing premium rate quotes via on-line, telephone and mail means; Insurance underwriting services for all types of insurance

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, June 5, 2020
Primary Code036
First Use Anywhere DateThursday, December 13, 2012
First Use In Commerce DateThursday, December 13, 2012

Trademark Owner History


Party NameEsurance Insurance Services, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94111

Party NameEsurance Insurance Services, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94111

Party NameEsurance Insurance Services, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94111

Trademark Events


Event DateEvent Description
Friday, June 5, 2020CANCELLED SEC. 8 (6-YR)
Monday, October 1, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, July 10, 2017REVIEW OF CORRESPONDENCE COMPLETE - POWER OF ATTORNEY ENTERED
Sunday, July 9, 2017TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, July 18, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, July 18, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, July 11, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, April 17, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, October 1, 2013REGISTERED-PRINCIPAL REGISTER
Wednesday, August 28, 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, August 27, 2013LAW OFFICE REGISTRATION REVIEW COMPLETED
Friday, August 23, 2013ASSIGNED TO LIE
Wednesday, August 14, 2013ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, July 26, 2013STATEMENT OF USE PROCESSING COMPLETE
Monday, July 1, 2013USE AMENDMENT FILED
Friday, July 26, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, July 1, 2013TEAS STATEMENT OF USE RECEIVED
Thursday, June 13, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 8, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 13, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 13, 2012PUBLISHED FOR OPPOSITION
Wednesday, October 24, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 2, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, October 2, 2012ASSIGNED TO EXAMINER
Tuesday, September 4, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Tuesday, August 28, 2012NEW APPLICATION ENTERED IN TRAM