WHAT GOOD LOOKS LIKE Trademark

Trademark Overview


On Monday, August 15, 2011, a trademark application was filed for WHAT GOOD LOOKS LIKE with the United States Patent and Trademark Office. The USPTO has given the WHAT GOOD LOOKS LIKE trademark a serial number of 85398137. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, April 14, 2014. This trademark is owned by American Reading Company. The WHAT GOOD LOOKS LIKE trademark is filed in the Paper & Printed Material Products, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

printed skill cards featuring reading exercises, in the nature of flash cards; printed curriculum materials for school administrators, teachers and adults to conduct a reading program and to teach reading to students from pre-kindergarten through secondary school; printed educational materials, namely a series of books in the field of fiction, history, geography, art, music, government, politics, sports, entertainment, math and science; printed educational materials, namely, pamphlets, instructional guides, worksheets, lesson plans; folders

Educational services, namely, conducting reading programs in the form of classes for pre-kindergarten, elementary, middle, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; Educational services, namely, informal online reading programs for pre-kindergarten, elementary, middle, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; Educational services, namely, workshops featuring instruction for teachers on teaching reading programs for middle, high school and older students; Providing an on-line computer database in the field of education to collect and analyze data about student learning and assessment; Educational services, namely, tracking student progress towards college and career readiness; Providing an interactive website featuring information and links relating to education and reading

Providing temporary use of on-line non-downloadable software for use in tracking reading progress in children; Providing an interactive website featuring technology that allows users to upload, download, and share information and links relating to education and reading; providing temporary use of on-line non-downloadable skill cards featuring reading exercises, in the nature of flash cards; Computer services, namely, hosting on-line web facilities for others for organizing and conducting online meetings, gatherings, and interactive discussions
what good looks like

General Information


Serial Number85398137
Word MarkWHAT GOOD LOOKS LIKE
Filing DateMonday, August 15, 2011
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, April 14, 2014
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 17, 2012

Trademark Statements


Goods and Servicesprinted skill cards featuring reading exercises, in the nature of flash cards; printed curriculum materials for school administrators, teachers and adults to conduct a reading program and to teach reading to students from pre-kindergarten through secondary school; printed educational materials, namely a series of books in the field of fiction, history, geography, art, music, government, politics, sports, entertainment, math and science; printed educational materials, namely, pamphlets, instructional guides, worksheets, lesson plans; folders
Goods and ServicesEducational services, namely, conducting reading programs in the form of classes for pre-kindergarten, elementary, middle, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; Educational services, namely, informal online reading programs for pre-kindergarten, elementary, middle, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; Educational services, namely, workshops featuring instruction for teachers on teaching reading programs for middle, high school and older students; Providing an on-line computer database in the field of education to collect and analyze data about student learning and assessment; Educational services, namely, tracking student progress towards college and career readiness; Providing an interactive website featuring information and links relating to education and reading
Goods and ServicesProviding temporary use of on-line non-downloadable software for use in tracking reading progress in children; Providing an interactive website featuring technology that allows users to upload, download, and share information and links relating to education and reading; providing temporary use of on-line non-downloadable skill cards featuring reading exercises, in the nature of flash cards; Computer services, namely, hosting on-line web facilities for others for organizing and conducting online meetings, gatherings, and interactive discussions

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, August 18, 2011
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, August 18, 2011
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, August 18, 2011
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameAmerican Reading Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressKing of Prussia, PA 19406

Party NameAmerican Reading Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressKing of Prussia, PA 19406

Trademark Events


Event DateEvent Description
Monday, April 14, 2014ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED
Monday, April 14, 2014ABANDONMENT - NO USE STATEMENT FILED
Tuesday, October 29, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, October 28, 2013EXTENSION 3 GRANTED
Friday, September 13, 2013EXTENSION 3 FILED
Monday, October 21, 2013NOTICE OF REVIVAL - E-MAILED
Monday, October 21, 2013EXTENSION RECEIVED WITH TEAS PETITION
Monday, October 21, 2013PETITION TO REVIVE-GRANTED
Monday, October 21, 2013TEAS PETITION TO REVIVE RECEIVED
Tuesday, October 15, 2013ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED
Monday, October 14, 2013ABANDONMENT - NO USE STATEMENT FILED
Tuesday, February 26, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, February 25, 2013EXTENSION 2 GRANTED
Wednesday, February 13, 2013EXTENSION 2 FILED
Monday, February 25, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, February 13, 2013TEAS EXTENSION RECEIVED
Thursday, August 23, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 21, 2012EXTENSION 1 GRANTED
Tuesday, August 21, 2012EXTENSION 1 FILED
Tuesday, August 21, 2012TEAS EXTENSION RECEIVED
Tuesday, March 13, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, January 17, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 17, 2012PUBLISHED FOR OPPOSITION
Wednesday, December 28, 2011NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, December 7, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, December 6, 2011ASSIGNED TO EXAMINER
Thursday, August 18, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, August 18, 2011NEW APPLICATION ENTERED IN TRAM