WHAT DRIVES YOU Trademark

Trademark Overview


On Friday, February 24, 2023, a trademark application was filed for WHAT DRIVES YOU with the United States Patent and Trademark Office. The USPTO has given the WHAT DRIVES YOU trademark a serial number of 97810452. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, June 11, 2024. This trademark is owned by Motor Trend Group, LLC. The WHAT DRIVES YOU trademark is filed in the Communication Services, Computer & Software Products & Electrical & Scientific Products, and Education & Entertainment Services categories with the following description:

Entertainment and educational services, namely, ongoing multimedia programs featuring personal relationships, sports, lifestyle, adventure, action, history, biographical information of individuals, documentaries, technology, automotive, reality shows, travel, Americana, do it yourself projects, news, commentary in the field of current events, factual programming, drama, comedy, talk shows, and entertainment information, distributed via various platforms across multiple forms of transmission media; providing ongoing television programs in the field of personal relationships, sports, lifestyle, adventure, action, history, biographical information of individuals, documentaries, technology, automotive, reality shows, travel, Americana, do it yourself projects, news, commentary in the field of current events, factual programming, drama, comedy, talk shows, and entertainment information; providing entertainment programming, namely, providing documentaries, video clips, and ongoing television...

Digital media, namely, downloadable video recording clips, audio recording clips, and multimedia files containing text and graphics in the fields of personal relationships, sports, lifestyle, adventure, action, history, biographical information of individuals, documentaries, technology, automotive, reality shows, travel, Americana, do it yourself projects, news, commentary in the field of current events, drama, comedy, talk shows, and entertainment information; downloadable television shows and video recordings about personal relationships, sports, lifestyle, adventure, action, history, biographical information of individuals, documentaries, technology, automotive, reality shows, travel, Americana, do it yourself projects, news, commentary in the field of current events, drama, comedy, talk shows, and entertainment information; downloadable computer software for streaming audio-visual media content via the Internet and to mobile digital electronic devices; downloadable computer softwar...

Communications services, namely, transmitting streamed sound and audio-visual recordings via the internet, cable networks, wireless networks, satellite, or interactive multimedia networks; audio and video broadcasting services over the internet; transmission of information in the audiovisual field; television broadcasting services; cable television broadcasting; satellite television broadcasting; mobile media services in the nature of electronic transmission, broadcasting, and delivery by electronic transmission of entertainment media content; podcasting services, namely, transmission of podcasts; webcasting services; video-on-demand transmission services; providing on-line forums for transmission of messages among computer users; providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the field of general interest.
what drives you

General Information


Serial Number97810452
Word MarkWHAT DRIVES YOU
Filing DateFriday, February 24, 2023
Status688 - NOTICE OF ALLOWANCE - ISSUED
Status DateTuesday, June 11, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 16, 2024

Trademark Statements


Goods and ServicesEntertainment and educational services, namely, ongoing multimedia programs featuring personal relationships, sports, lifestyle, adventure, action, history, biographical information of individuals, documentaries, technology, automotive, reality shows, travel, Americana, do it yourself projects, news, commentary in the field of current events, factual programming, drama, comedy, talk shows, and entertainment information, distributed via various platforms across multiple forms of transmission media; providing ongoing television programs in the field of personal relationships, sports, lifestyle, adventure, action, history, biographical information of individuals, documentaries, technology, automotive, reality shows, travel, Americana, do it yourself projects, news, commentary in the field of current events, factual programming, drama, comedy, talk shows, and entertainment information; providing entertainment programming, namely, providing documentaries, video clips, and ongoing television programs in the field of personal relationships, sports, lifestyle, adventure, action, history, biographical information of individuals, documentaries, technology, automotive, reality shows, travel, Americana, do it yourself projects, news, commentary in the field of current events, factual programming, drama, comedy, talk shows, and entertainment information; production of television programs; entertainment services, namely, multimedia production services; providing entertainment information regarding ongoing television programs via a global computer network; entertainment services in the nature of providing entertainment and educational programs and content, namely, providing ongoing television programs, non-downloadable video and audio recordings, and entertainment information relating to television programs in the field of personal relationships, sports, lifestyle, adventure, action, history, biographical information of individuals, documentaries, technology, automotive, reality shows, travel, Americana, do it yourself projects, news, commentary in the field of current events, factual programming, drama, comedy, talk shows, and entertainment information via the internet, electronic communications networks, computer networks and wireless communications networks; podcasting services, namely, providing podcasts in the field of personal relationships, sports, lifestyle, adventure, action, history, biographical information of individuals, documentaries, technology, automotive, reality shows, travel, Americana, do it yourself projects, news, commentary in the field of current events, factual programming, drama, comedy, talk shows, and entertainment information.
Goods and ServicesDigital media, namely, downloadable video recording clips, audio recording clips, and multimedia files containing text and graphics in the fields of personal relationships, sports, lifestyle, adventure, action, history, biographical information of individuals, documentaries, technology, automotive, reality shows, travel, Americana, do it yourself projects, news, commentary in the field of current events, drama, comedy, talk shows, and entertainment information; downloadable television shows and video recordings about personal relationships, sports, lifestyle, adventure, action, history, biographical information of individuals, documentaries, technology, automotive, reality shows, travel, Americana, do it yourself projects, news, commentary in the field of current events, drama, comedy, talk shows, and entertainment information; downloadable computer software for streaming audio-visual media content via the Internet and to mobile digital electronic devices; downloadable computer software for use in streaming audio-visual content; downloadable computer software for controlling the operation of audio and video devices and for viewing, searching and/or playing audio, video, television, movies, other digital images, and other multimedia content; downloadable computer software for use in processing, transmitting, receiving, organizing, manipulating, playing, reviewing, reproducing and streaming audio, video and multimedia content including text, data, image, audio, video and audiovisual files.
Goods and ServicesCommunications services, namely, transmitting streamed sound and audio-visual recordings via the internet, cable networks, wireless networks, satellite, or interactive multimedia networks; audio and video broadcasting services over the internet; transmission of information in the audiovisual field; television broadcasting services; cable television broadcasting; satellite television broadcasting; mobile media services in the nature of electronic transmission, broadcasting, and delivery by electronic transmission of entertainment media content; podcasting services, namely, transmission of podcasts; webcasting services; video-on-demand transmission services; providing on-line forums for transmission of messages among computer users; providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the field of general interest.

Classification Information


International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateWednesday, March 15, 2023
Primary Code038
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, March 15, 2023
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, March 15, 2023
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameMotor Trend Group, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressEl Segundo, CA 90245

Party NameMotor Trend Group, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressEl Segundo, CA 90245

Trademark Events


Event DateEvent Description
Tuesday, February 28, 2023NEW APPLICATION ENTERED
Wednesday, March 15, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, November 27, 2023ASSIGNED TO EXAMINER
Tuesday, December 5, 2023NON-FINAL ACTION WRITTEN
Tuesday, December 5, 2023NON-FINAL ACTION E-MAILED
Tuesday, December 5, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, February 21, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, February 21, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 21, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, February 28, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, February 28, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, February 28, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, February 28, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, February 28, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sunday, March 10, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 27, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 16, 2024PUBLISHED FOR OPPOSITION
Tuesday, April 16, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 11, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, August 26, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, August 26, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, August 26, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, August 26, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, August 26, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED