| Serial Number | 85615623 |
| Word Mark | WHAT DO YOU WANT TO HIDE? |
| Filing Date | Thursday, May 3, 2012 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 9, 2019 |
| Registration Number | 4271319 |
| Registration Date | Tuesday, January 8, 2013 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 23, 2012 |
| Goods and Services | Retail shops featuring cosmetics, toiletries, perfumery, skin care products, color products and personal care products |
| Goods and Services | cosmetic color and skin care consulting services; beauty consulting services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 9, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, August 6, 2012 |
| First Use In Commerce Date | Monday, August 6, 2012 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 9, 2019 |
| Primary Code | 044 |
| First Use Anywhere Date | Monday, August 6, 2012 |
| First Use In Commerce Date | Monday, August 6, 2012 |
| Party Name | Merle Norman Cosmetics, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90045 |
| Party Name | Merle Norman Cosmetics, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90045 |
| Party Name | Merle Norman Cosmetics, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90045 |
| Event Date | Event Description |
| Friday, August 9, 2019 | CANCELLED SEC. 8 (6-YR) |
| Thursday, March 7, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, March 7, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, January 8, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, April 17, 2014 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, April 17, 2014 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, January 8, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 23, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 23, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 3, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, September 14, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, September 14, 2012 | ASSIGNED TO LIE |
| Thursday, September 6, 2012 | NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED |
| Wednesday, September 5, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 5, 2012 | USE AMENDMENT ACCEPTED |
| Tuesday, August 28, 2012 | AMENDMENT TO USE PROCESSING COMPLETE |
| Tuesday, August 28, 2012 | USE AMENDMENT FILED |
| Monday, August 27, 2012 | TEAS AMENDMENT OF USE RECEIVED |
| Monday, August 27, 2012 | EXAMINER'S AMENDMENT ENTERED |
| Monday, August 27, 2012 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, August 27, 2012 | EXAMINERS AMENDMENT E-MAILED |
| Monday, August 27, 2012 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, August 23, 2012 | ASSIGNED TO EXAMINER |
| Wednesday, May 9, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, May 7, 2012 | NEW APPLICATION ENTERED IN TRAM |