WHAT COMFORT SHOULD BE Trademark

Trademark Overview


On Monday, August 22, 2022, a trademark application was filed for WHAT COMFORT SHOULD BE with the United States Patent and Trademark Office. The USPTO has given the WHAT COMFORT SHOULD BE trademark a serial number of 97558023. The federal status of this trademark filing is REGISTERED as of Tuesday, August 6, 2024. This trademark is owned by Sealy Technology, LLC. The WHAT COMFORT SHOULD BE trademark is filed in the Furniture Products, Advertising and Business and Retail Services categories with the following description:

Retail store services and online retail store services featuring bedding and seating products, namely, mattresses, pillows, comforters, bed linens and cushions; marketing of bedding and seating products, namely, mattresses, pillows, comforters, bed linens and cushions for others

Mattresses; seat cushions; pillows; bed frames; mattress toppers; seating cushions; sofas; sleeper sofas
what comfort should be

General Information


Serial Number97558023
Word MarkWHAT COMFORT SHOULD BE
Filing DateMonday, August 22, 2022
Status700 - REGISTERED
Status DateTuesday, August 6, 2024
Registration Number7469510
Registration DateTuesday, August 6, 2024
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 2, 2023

Trademark Statements


Goods and ServicesRetail store services and online retail store services featuring bedding and seating products, namely, mattresses, pillows, comforters, bed linens and cushions; marketing of bedding and seating products, namely, mattresses, pillows, comforters, bed linens and cushions for others
Goods and ServicesMattresses; seat cushions; pillows; bed frames; mattress toppers; seating cushions; sofas; sleeper sofas

Classification Information


International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status Code6 - Active
Class Status DateThursday, August 25, 2022
Primary Code020
First Use Anywhere DateTuesday, February 7, 2023
First Use In Commerce DateTuesday, February 7, 2023

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, August 25, 2022
Primary Code035
First Use Anywhere DateTuesday, February 7, 2023
First Use In Commerce DateTuesday, February 7, 2023

Trademark Owner History


Party NameSealy Technology, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressTrinity, NC 27370

Party NameSealy Technology, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressTrinity, NC 27370

Party NameSealy Technology, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressTrinity, NC 27370

Trademark Events


Event DateEvent Description
Thursday, August 25, 2022NEW APPLICATION ENTERED
Thursday, August 25, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, March 22, 2023ASSIGNED TO EXAMINER
Friday, March 24, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 12, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 2, 2023PUBLISHED FOR OPPOSITION
Tuesday, May 2, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 27, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, September 7, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, September 7, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, September 7, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 13, 2023TEAS STATEMENT OF USE RECEIVED
Sunday, November 26, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Sunday, November 26, 2023STATEMENT OF USE PROCESSING COMPLETE
Monday, November 13, 2023USE AMENDMENT FILED
Monday, November 27, 2023SU - NON-FINAL ACTION - WRITTEN
Monday, November 27, 2023NON-FINAL ACTION E-MAILED
Monday, November 27, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, July 1, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, July 1, 2024ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, July 1, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, July 1, 2024NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, July 1, 2024ASSIGNED TO LIE
Tuesday, August 6, 2024REGISTERED-PRINCIPAL REGISTER
Tuesday, August 6, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED
Wednesday, January 3, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED