WHAT Trademark

Trademark Overview


On Monday, March 16, 2026, a trademark application was filed for WHAT with the United States Patent and Trademark Office. The USPTO has given the WHAT trademark a serial number of 99704622. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, March 16, 2026. This trademark is owned by The Peter E McLaughlin Trust. The WHAT trademark is filed in the Clothing & Apparel Products category with the following description:

Clothing, namely, Bathing suits, bathing trunks, beach cover-ups, beachwear, Bermuda shorts, bikinis, boxer shorts, briefs, caps, footwear, gym shorts, halter tops, hats, head wear, hoods, infant wear, jackets, wind resistant jackets, jeans, jogging suits, pajamas, pants, sweat pants, pullovers, sandals, sarongs, shirts, sweat shirts, undershirts, shoes, shorts, sweat shorts, ski wear, swim suits, swim trunks, swim wear, tee shirts, tank tops, thongs, underwear and wet suits
what

General Information


Serial Number99704622
Word MarkWHAT
Filing DateMonday, March 16, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateMonday, March 16, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the stylized wording “WHAT” displayed upside down in a symmetrical geometric design.
Goods and ServicesClothing, namely, Bathing suits, bathing trunks, beach cover-ups, beachwear, Bermuda shorts, bikinis, boxer shorts, briefs, caps, footwear, gym shorts, halter tops, hats, head wear, hoods, infant wear, jackets, wind resistant jackets, jeans, jogging suits, pajamas, pants, sweat pants, pullovers, sandals, sarongs, shirts, sweat shirts, undershirts, shoes, shorts, sweat shorts, ski wear, swim suits, swim trunks, swim wear, tee shirts, tank tops, thongs, underwear and wet suits

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateMonday, March 16, 2026
Primary Code025
First Use Anywhere DateSaturday, March 25, 1995
First Use In Commerce DateSaturday, March 25, 1995

Trademark Owner History


Party NameThe Peter E McLaughlin Trust
Party Type10 - Original Applicant
Legal Entity Type41 - NOT AVAILABLE
AddressPacifica, CA 94044
US

Trademark Events


Event DateEvent Description
Monday, March 16, 2026NEW APPLICATION ENTERED
Monday, March 16, 2026APPLICATION FILING RECEIPT MAILED