WHAT Trademark
Trademark Overview
On Monday, March 16, 2026, a trademark application was filed for WHAT with the United States Patent and Trademark Office. The USPTO has given the WHAT trademark a serial number of 99704622. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, March 16, 2026. This trademark is owned by The Peter E McLaughlin Trust. The WHAT trademark is filed in the Clothing & Apparel Products category with the following description:
Clothing, namely, Bathing suits, bathing trunks, beach cover-ups, beachwear, Bermuda shorts, bikinis, boxer shorts, briefs, caps, footwear, gym shorts, halter tops, hats, head wear, hoods, infant wear, jackets, wind resistant jackets, jeans, jogging suits, pajamas, pants, sweat pants, pullovers, sandals, sarongs, shirts, sweat shirts, undershirts, shoes, shorts, sweat shorts, ski wear, swim suits, swim trunks, swim wear, tee shirts, tank tops, thongs, underwear and wet suits
General Information
| Serial Number | 99704622 |
| Word Mark | WHAT |
| Filing Date | Monday, March 16, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, March 16, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized wording “WHAT” displayed upside down in a symmetrical geometric design. |
| Goods and Services | Clothing, namely, Bathing suits, bathing trunks, beach cover-ups, beachwear, Bermuda shorts, bikinis, boxer shorts, briefs, caps, footwear, gym shorts, halter tops, hats, head wear, hoods, infant wear, jackets, wind resistant jackets, jeans, jogging suits, pajamas, pants, sweat pants, pullovers, sandals, sarongs, shirts, sweat shirts, undershirts, shoes, shorts, sweat shorts, ski wear, swim suits, swim trunks, swim wear, tee shirts, tank tops, thongs, underwear and wet suits |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 16, 2026 |
| Primary Code | 025 |
| First Use Anywhere Date | Saturday, March 25, 1995 |
| First Use In Commerce Date | Saturday, March 25, 1995 |
Trademark Owner History
| Party Name | The Peter E McLaughlin Trust |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 41 - NOT AVAILABLE |
| Address | Pacifica, CA 94044
US |
Trademark Events
| Event Date | Event Description |
| Monday, March 16, 2026 | NEW APPLICATION ENTERED |
| Monday, March 16, 2026 | APPLICATION FILING RECEIPT MAILED |
