WE'RE IN THE MONEYBALL BUSINESS, NOT THE CRYSTAL BALL BUSINESS Trademark
Trademark Overview
On Friday, October 24, 2025, a trademark application was filed for WE'RE IN THE MONEYBALL BUSINESS, NOT THE CRYSTAL BALL BUSINESS with the United States Patent and Trademark Office. The USPTO has given the WE'RE IN THE MONEYBALL BUSINESS, NOT THE CRYSTAL BALL BUSINESS trademark a serial number of 99460727. The federal status of this trademark filing is REGISTERED as of Tuesday, May 26, 2026. This trademark is owned by L2 Asset Management, LLC. The WE'RE IN THE MONEYBALL BUSINESS, NOT THE CRYSTAL BALL BUSINESS trademark is filed in the Insurance & Financial Services category with the following description:
Financial services, namely, investment advice, investment management, investment consultation and investment of funds for others, including equity, debt and exchange traded fund (ETF) investment services
General Information
| Serial Number | 99460727 |
| Word Mark | WE'RE IN THE MONEYBALL BUSINESS, NOT THE CRYSTAL BALL BUSINESS |
| Filing Date | Friday, October 24, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 26, 2026 |
| Registration Number | 8271952 |
| Registration Date | Tuesday, May 26, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 7, 2026 |
Trademark Statements
| Pseudo Mark | WE ARE IN THE MONEYBALL BUSINESS NOT THE CRYSTAL BALL BUSINESS |
| Goods and Services | Financial services, namely, investment advice, investment management, investment consultation and investment of funds for others, including equity, debt and exchange traded fund (ETF) investment services |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 24, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, October 17, 2025 |
| First Use In Commerce Date | Friday, October 17, 2025 |
Trademark Owner History
| Party Name | L2 Asset Management, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Waltham, MA 02451
US |
| Party Name | L2 Asset Management, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Waltham, MA 02451
US |
| Party Name | L2 Asset Management, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Waltham, MA 02451
US |
Trademark Events
| Event Date | Event Description |
| Friday, October 24, 2025 | NEW APPLICATION ENTERED |
| Friday, October 24, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, March 6, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 10, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, March 10, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 1, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 7, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 7, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 26, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 26, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, May 26, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, May 26, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
