WEAR WHAT IS TRUE Trademark
Trademark Overview
On Thursday, October 30, 2025, a trademark application was filed for WEAR WHAT IS TRUE with the United States Patent and Trademark Office. The USPTO has given the WEAR WHAT IS TRUE trademark a serial number of 99471740. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, May 26, 2026. This trademark is owned by Phlur LLC. The WEAR WHAT IS TRUE trademark is filed in the Cosmetics & Cleaning Products, Advertising and Business and Retail Services categories with the following description:
Non-medicated body care preparations, namely, cleansers, skin toners, and body creams; Eau de parfum; Fragrances; Cosmetics; Body oil; Body lotion; Antiperspirants and deodorants for personal use; Shower gels; Body emulsions; Hand creams; Hair care preparations; Non-medicated skin care preparations
On-line retail store services featuring candles, Eau de Parfum, fragrances, perfumes, cosmetics, body oil, body lotion, deodorants and antiperspirants for personal use, shower gels, shower creams, body emulsions, hand cream, hair care preparations, non-medicated body care preparations, non-medicated skin care preparations; Subscription-based online retail store services in the field of candles, Eau de Parfum, fragrances, perfumes, cosmetics, body oil, body lotion, deodorants and antiperspirants for personal use, shower gels, shower creams, body emulsions, hand cream, hair care preparations, non-medicated body care preparations, non-medicated skin care preparations
General Information
| Serial Number | 99471740 |
| Word Mark | WEAR WHAT IS TRUE |
| Filing Date | Thursday, October 30, 2025 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, May 26, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 31, 2026 |
Trademark Statements
| Goods and Services | Non-medicated body care preparations, namely, cleansers, skin toners, and body creams; Eau de parfum; Fragrances; Cosmetics; Body oil; Body lotion; Antiperspirants and deodorants for personal use; Shower gels; Body emulsions; Hand creams; Hair care preparations; Non-medicated skin care preparations |
| Goods and Services | On-line retail store services featuring candles, Eau de Parfum, fragrances, perfumes, cosmetics, body oil, body lotion, deodorants and antiperspirants for personal use, shower gels, shower creams, body emulsions, hand cream, hair care preparations, non-medicated body care preparations, non-medicated skin care preparations; Subscription-based online retail store services in the field of candles, Eau de Parfum, fragrances, perfumes, cosmetics, body oil, body lotion, deodorants and antiperspirants for personal use, shower gels, shower creams, body emulsions, hand cream, hair care preparations, non-medicated body care preparations, non-medicated skin care preparations |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Phlur LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Los Angeles, CA 90016
US |
| Party Name | Phlur LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Hollywood, CA 90069
US |
Trademark Events
| Event Date | Event Description |
| Thursday, October 30, 2025 | NEW APPLICATION ENTERED |
| Thursday, October 30, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, October 30, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, January 8, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, January 8, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, January 8, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, March 4, 2026 | ASSIGNED TO EXAMINER |
| Friday, March 6, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 25, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 31, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 31, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, May 18, 2026 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, May 18, 2026 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, May 18, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, May 26, 2026 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
