| Serial Number | 99471740 |
| Word Mark | WEAR WHAT IS TRUE |
| Filing Date | Thursday, October 30, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 31, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 31, 2026 |
| Goods and Services | Non-medicated body care preparations, namely, cleansers, skin toners, and body creams; Eau de parfum; Fragrances; Cosmetics; Body oil; Body lotion; Antiperspirants and deodorants for personal use; Shower gels; Body emulsions; Hand creams; Hair care preparations; Non-medicated skin care preparations |
| Goods and Services | On-line retail store services featuring candles, Eau de Parfum, fragrances, perfumes, cosmetics, body oil, body lotion, deodorants and antiperspirants for personal use, shower gels, shower creams, body emulsions, hand cream, hair care preparations, non-medicated body care preparations, non-medicated skin care preparations; Subscription-based online retail store services in the field of candles, Eau de Parfum, fragrances, perfumes, cosmetics, body oil, body lotion, deodorants and antiperspirants for personal use, shower gels, shower creams, body emulsions, hand cream, hair care preparations, non-medicated body care preparations, non-medicated skin care preparations |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Phlur LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Hollywood, CA 90069 US |
| Party Name | Phlur LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Hollywood, CA 90069 US |
| Event Date | Event Description |
| Thursday, October 30, 2025 | NEW APPLICATION ENTERED |
| Thursday, October 30, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, October 30, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, January 8, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, January 8, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, January 8, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, March 4, 2026 | ASSIGNED TO EXAMINER |
| Friday, March 6, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 25, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 31, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 31, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |