Trademark Overview
On Thursday, October 30, 2025, a trademark application was filed for WEAR WHAT IS TRUE with the United States Patent and Trademark Office. The USPTO has given the WEAR WHAT IS TRUE trademark a serial number of 99471740. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, October 30, 2025. This trademark is owned by Phlur LLC. The WEAR WHAT IS TRUE trademark is filed in the Cosmetics & Cleaning Products, Advertising and Business and Retail Services categories with the following description:
Non-medicated body care preparations, namely, cleansers, skin toners, and body creams; Eau de parfum; Fragrances; Cosmetics; Body oil; Body lotion; Antiperspirants and deodorants for personal use; Shower gels; Body emulsions; Hand creams; Hair care preparations; Non-medicated skin care preparations
On-line retail store services featuring candles, Eau de Parfum, fragrances, perfumes, cosmetics, body oil, body lotion, deodorants and antiperspirants for personal use, shower gels, shower creams, body emulsions, hand cream, hair care preparations, non-medicated body care preparations, non-medicated skin care preparations; Subscription-based online retail store services in the field of candles, Eau de Parfum, fragrances, perfumes, cosmetics, body oil, body lotion, deodorants and antiperspirants for personal use, shower gels, shower creams, body emulsions, hand cream, hair care preparations, non-medicated body care preparations, non-medicated skin care preparations
