WEAR MAKEUP BECAUSE YOU WANT TO, NOT BECAUSE YOU HAVE TO. Trademark

Trademark Overview


On Sunday, January 7, 2018, a trademark application was filed for WEAR MAKEUP BECAUSE YOU WANT TO, NOT BECAUSE YOU HAVE TO. with the United States Patent and Trademark Office. The USPTO has given the WEAR MAKEUP BECAUSE YOU WANT TO, NOT BECAUSE YOU HAVE TO. trademark a serial number of 87746024. The federal status of this trademark filing is REGISTERED as of Tuesday, October 15, 2019. This trademark is owned by Eve Milan Inc.. The WEAR MAKEUP BECAUSE YOU WANT TO, NOT BECAUSE YOU HAVE TO. trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Exfoliant creams; Exfoliating pad containing a glycolic ingredient not for medical purposes; Mask pack for cosmetic purposes; Toning lotion, for the face, body and hands; Anti-aging cleanser; Anti-aging toner; BB creams; Beauty masks; Body mask cream; Body mask lotion; Body masks; Cosmetic products in the form of aerosols for skincare; Cosmetics sold as an integral component of non-medicated skincare preparations; Foam cleansers for personal use; Gel eye masks; Hand masks for skin care; Non-medicated facial and eye serum containing antioxidants; Non-medicated skin serums; Non-medicated skin care preparations, namely, creams, lotions, gels, toners, cleaners and peels; Skin cleansers; Skin toners; Skin care products, namely, non-medicated skin serum; Skin moisturizer masks
wear makeup because you want to, not because you have to.

General Information


Serial Number87746024
Word MarkWEAR MAKEUP BECAUSE YOU WANT TO, NOT BECAUSE YOU HAVE TO.
Filing DateSunday, January 7, 2018
Status700 - REGISTERED
Status DateTuesday, October 15, 2019
Registration Number5886038
Registration DateTuesday, October 15, 2019
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 11, 2018

Trademark Statements


Goods and ServicesExfoliant creams; Exfoliating pad containing a glycolic ingredient not for medical purposes; Mask pack for cosmetic purposes; Toning lotion, for the face, body and hands; Anti-aging cleanser; Anti-aging toner; BB creams; Beauty masks; Body mask cream; Body mask lotion; Body masks; Cosmetic products in the form of aerosols for skincare; Cosmetics sold as an integral component of non-medicated skincare preparations; Foam cleansers for personal use; Gel eye masks; Hand masks for skin care; Non-medicated facial and eye serum containing antioxidants; Non-medicated skin serums; Non-medicated skin care preparations, namely, creams, lotions, gels, toners, cleaners and peels; Skin cleansers; Skin toners; Skin care products, namely, non-medicated skin serum; Skin moisturizer masks

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateSaturday, January 20, 2018
Primary Code003
First Use Anywhere DateSaturday, April 30, 2016
First Use In Commerce DateThursday, May 30, 2019

Trademark Owner History


Party NameEve Milan Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWhite Plains, NY 10601

Party NameEve Milan Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWhite Plains, NY 10601

Party NameEve Milan Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWhite Plains, NY 10601

Trademark Events


Event DateEvent Description
Tuesday, October 15, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, September 11, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, September 10, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, September 6, 2019STATEMENT OF USE PROCESSING COMPLETE
Monday, August 5, 2019USE AMENDMENT FILED
Wednesday, September 4, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, August 5, 2019TEAS STATEMENT OF USE RECEIVED
Tuesday, February 5, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 11, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 11, 2018PUBLISHED FOR OPPOSITION
Wednesday, November 21, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, November 5, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, October 13, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, October 13, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, October 13, 2018ASSIGNED TO LIE
Wednesday, September 26, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, April 23, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, April 23, 2018NON-FINAL ACTION E-MAILED
Monday, April 23, 2018NON-FINAL ACTION WRITTEN
Tuesday, April 17, 2018ASSIGNED TO EXAMINER
Saturday, January 20, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Wednesday, January 10, 2018NEW APPLICATION ENTERED IN TRAM