WE TAKE LIFE SERIOUSLY Trademark

Trademark Overview


On Monday, August 27, 2012, a trademark application was filed for WE TAKE LIFE SERIOUSLY with the United States Patent and Trademark Office. The USPTO has given the WE TAKE LIFE SERIOUSLY trademark a serial number of 85713888. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 16, 2025. This trademark is owned by AAA Life Insurance Company. The WE TAKE LIFE SERIOUSLY trademark is filed in the Insurance & Financial Services category with the following description:

Insurance underwriting services in the fields of life and accident and health; Annuity underwriting services
we take life seriously

General Information


Serial Number85713888
Word MarkWE TAKE LIFE SERIOUSLY
Filing DateMonday, August 27, 2012
Status710 - CANCELLED - SECTION 8
Status DateFriday, May 16, 2025
Registration Number4632854
Registration DateTuesday, November 4, 2014
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 5, 2013

Trademark Statements


Goods and ServicesInsurance underwriting services in the fields of life and accident and health; Annuity underwriting services

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, May 16, 2025
Primary Code036
First Use Anywhere DateThursday, May 31, 2012
First Use In Commerce DateThursday, May 31, 2012

Trademark Owner History


Party NameAAA Life Insurance Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLivonia, MI 481523958

Party NameAAA Life Insurance Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLivonia, MI 481523958

Party NameAAA Life Insurance Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLivonia, MI 481523958

Trademark Events


Event DateEvent Description
Wednesday, September 5, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sunday, December 23, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 16, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, August 30, 2012NEW APPLICATION ENTERED
Tuesday, December 18, 2012ASSIGNED TO EXAMINER
Tuesday, April 2, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, October 23, 2013TEAS PETITION TO REVIVE RECEIVED
Wednesday, October 23, 2013PETITION TO REVIVE-GRANTED
Wednesday, October 23, 2013SOU EXTENSION RECEIVED WITH TEAS PETITION
Wednesday, October 23, 2013NOTICE OF REVIVAL - E-MAILED
Tuesday, December 17, 2013SOU EXTENSION 1 GRANTED
Tuesday, February 5, 2013PUBLISHED FOR OPPOSITION
Tuesday, February 5, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, October 2, 2013SOU EXTENSION 1 FILED
Monday, December 16, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, December 18, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, April 2, 2014SOU EXTENSION 2 FILED
Tuesday, April 8, 2014SOU EXTENSION 2 GRANTED
Friday, September 12, 2014USE AMENDMENT FILED
Monday, September 15, 2014STATEMENT OF USE PROCESSING COMPLETE
Thursday, October 2, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, October 3, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, November 4, 2014REGISTERED-PRINCIPAL REGISTER
Monday, November 4, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, November 3, 2020TEAS SECTION 8 & 15 RECEIVED
Friday, February 12, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, November 4, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, May 16, 2025CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Friday, February 12, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, April 2, 2014SOU TEAS EXTENSION RECEIVED
Wednesday, April 9, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, September 12, 2014TEAS STATEMENT OF USE RECEIVED
Friday, February 12, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.