WE SET THE BAR. WE ARE THE STANDARD. Trademark
Trademark Overview
On Monday, February 24, 2025, a trademark application was filed for WE SET THE BAR. WE ARE THE STANDARD. with the United States Patent and Trademark Office. The USPTO has given the WE SET THE BAR. WE ARE THE STANDARD. trademark a serial number of 99053077. The federal status of this trademark filing is REGISTERED as of Tuesday, October 21, 2025. This trademark is owned by B. E. Reed, LLC. The WE SET THE BAR. WE ARE THE STANDARD. trademark is filed in the Computer & Software Services & Scientific Services category with the following description:
Engineering services, namely, engineering for the design and construction of water and wastewater treatment systems and the infrastructure and facilities related thereto.
General Information
| Serial Number | 99053077 |
| Word Mark | WE SET THE BAR. WE ARE THE STANDARD. |
| Filing Date | Monday, February 24, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 21, 2025 |
| Registration Number | 7993633 |
| Registration Date | Tuesday, October 21, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 2, 2025 |
Trademark Statements
| Goods and Services | Engineering services, namely, engineering for the design and construction of water and wastewater treatment systems and the infrastructure and facilities related thereto. |
Classification Information
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 24, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, December 20, 2021 |
| First Use In Commerce Date | Monday, December 20, 2021 |
Trademark Owner History
| Party Name | B. E. Reed, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Indianapolis, IN 46205 |
| Party Name | B. E. Reed, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Indianapolis, IN 46205 |
| Party Name | B. E. Reed, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Indianapolis, IN 46205 |
Trademark Events
| Event Date | Event Description |
| Monday, February 24, 2025 | NEW APPLICATION ENTERED |
| Monday, February 24, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, July 18, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 29, 2025 | ASSIGNED TO EXAMINER |
| Thursday, July 31, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 27, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 2, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 2, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 21, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 21, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
