| Serial Number | 97442044 |
| Word Mark | WE SERVE JOY |
| Filing Date | Friday, June 3, 2022 |
| Status | 732 - THIRD EXTENSION - GRANTED |
| Status Date | Monday, July 1, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 8, 2022 |
| Goods and Services | Entertainment services, namely, alcoholic cocktails and alcoholic beverage tastings |
| Goods and Services | Apparel, namely, shirts, hats, and sweaters |
| Goods and Services | Advertising and promotion services in the field of alcoholic beverages; conducting promotional and commercial events in the field of alcoholic beverages, namely, arranging and conducting special events for commercial, promotional or advertising purposes; tradeshows and events for alcoholic beverages, namely, organizing, promoting and conducting tradeshows and events for business purposes; employment recruiting services for alcoholic beverage company |
| Goods and Services | Alcoholic beverages except beers |
| Goods and Services | Cocktail shakers and beverageware |
| Goods and Services | Beer-based coolers; Beers; Brewed malt-based beers; Cider, non-alcoholic; Energy drinks; Fruit-based beverages; Fruit-flavored beverages; Fruit drinks and fruit juices; Malt extracts for making beer; Syrups for making whey-based beverages; Mineral and aerated water; Seltzer water; Sweet cider; coconut-based beverages not being milk substitutes; Non-alcoholic beverages flavored with tea; Concentrates, syrups or powders for making soft drinks or tea-flavored beverages |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 13, 2022 |
| Primary Code | 021 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 13, 2022 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 13, 2022 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 13, 2022 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 13, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 13, 2022 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | E. & J. Gallo Winery |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Modesto, CA 95354 |
| Party Name | E. & J. Gallo Winery |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Modesto, CA 95354 |
| Event Date | Event Description |
| Tuesday, June 7, 2022 | NEW APPLICATION ENTERED |
| Monday, June 13, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 29, 2022 | ASSIGNED TO EXAMINER |
| Sunday, October 2, 2022 | EXAMINERS AMENDMENT -WRITTEN |
| Sunday, October 2, 2022 | EXAMINERS AMENDMENT E-MAILED |
| Sunday, October 2, 2022 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Sunday, October 2, 2022 | EXAMINER'S AMENDMENT ENTERED |
| Sunday, October 2, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 19, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 8, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 8, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 3, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, June 2, 2023 | SOU TEAS EXTENSION RECEIVED |
| Friday, June 2, 2023 | SOU EXTENSION 1 FILED |
| Friday, June 2, 2023 | SOU EXTENSION 1 GRANTED |
| Tuesday, June 6, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, December 19, 2023 | SOU TEAS EXTENSION RECEIVED |
| Monday, July 1, 2024 | SOU TEAS EXTENSION RECEIVED |
| Monday, July 1, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, July 1, 2024 | SOU EXTENSION 3 GRANTED |
| Monday, July 1, 2024 | SOU EXTENSION 3 FILED |
| Thursday, December 21, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, December 19, 2023 | SOU EXTENSION 2 FILED |
| Tuesday, December 19, 2023 | SOU EXTENSION 2 GRANTED |