WE PLAY SMART BY HATCH Trademark

Trademark Overview


On Thursday, May 5, 2011, a trademark application was filed for WE PLAY SMART BY HATCH with the United States Patent and Trademark Office. The USPTO has given the WE PLAY SMART BY HATCH trademark a serial number of 85313002. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, January 28, 2023. This trademark is owned by Hatch, Inc.. The WE PLAY SMART BY HATCH trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:

Educational system comprised of a multi-touch interactive table, integrated audio and imaging systems comprised of an audio mixer, microphone, and webcam, computer software, and teaching manuals all sold together as a unit or as a kit containing a retrofit hardware bezel incorporating the audio and imaging system with computer software, designed to encourage preschool and elementary age children to develop social/emotional skills using the backdrop of cognition and to allow teachers to use real data to track each child's development progress
we play smart by hatch

General Information


Serial Number85313002
Word MarkWE PLAY SMART BY HATCH
Filing DateThursday, May 5, 2011
Status800 - REGISTERED AND RENEWED
Status DateSaturday, January 28, 2023
Registration Number4169094
Registration DateTuesday, July 3, 2012
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 8, 2011

Trademark Statements


Description of MarkThe mark consists of the stylized words "we play smart" in lowercase letters and a graphic element that resembles two talking bubbles/thought bubbles/chat icons with smiling faces. The graphic element is to the left of the text. The words "we play" are in a handwritten font and "smart" is beneath the words "we play" in a sans serif font. Beneath the word "smart" is "by hatch" in a smaller sans serif font beginning directly beneath the 'a' in "smart".
Goods and ServicesEducational system comprised of a multi-touch interactive table, integrated audio and imaging systems comprised of an audio mixer, microphone, and webcam, computer software, and teaching manuals all sold together as a unit or as a kit containing a retrofit hardware bezel incorporating the audio and imaging system with computer software, designed to encourage preschool and elementary age children to develop social/emotional skills using the backdrop of cognition and to allow teachers to use real data to track each child's development progress
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, September 7, 2011
Primary Code009
First Use Anywhere DateFriday, December 30, 2011
First Use In Commerce DateFriday, December 30, 2011

Trademark Owner History


Party NameHatch, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWinston-Salem, NC 27101

Party NameHatch, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWinston-Salem, NC 27101

Party NameHatch, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWinston-Salem, NC 27101

Trademark Events


Event DateEvent Description
Saturday, January 28, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, January 28, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, January 28, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, January 28, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, July 13, 2022TEAS SECTION 8 & 9 RECEIVED
Saturday, July 3, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, April 26, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, April 26, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, August 12, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, August 12, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Saturday, August 12, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, July 3, 2017TEAS SECTION 8 & 15 RECEIVED
Monday, July 3, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, July 3, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, July 3, 2012REGISTERED-PRINCIPAL REGISTER
Friday, June 1, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, May 31, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, May 29, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, May 10, 2012STATEMENT OF USE PROCESSING COMPLETE
Tuesday, April 17, 2012USE AMENDMENT FILED
Thursday, May 10, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, April 17, 2012TEAS STATEMENT OF USE RECEIVED
Tuesday, January 3, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 8, 2011OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 8, 2011PUBLISHED FOR OPPOSITION
Wednesday, October 5, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, October 3, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, October 3, 2011EXAMINER'S AMENDMENT ENTERED
Monday, October 3, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, October 3, 2011EXAMINERS AMENDMENT E-MAILED
Monday, October 3, 2011EXAMINERS AMENDMENT -WRITTEN
Wednesday, September 7, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, September 7, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, August 26, 2011ASSIGNED TO LIE
Thursday, August 18, 2011TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, August 3, 2011NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, August 3, 2011NON-FINAL ACTION E-MAILED
Wednesday, August 3, 2011NON-FINAL ACTION WRITTEN
Tuesday, July 26, 2011ASSIGNED TO EXAMINER
Thursday, May 12, 2011NOTICE OF DESIGN SEARCH CODE MAILED
Wednesday, May 11, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, May 9, 2011NEW APPLICATION ENTERED