WE PLAY HARD Trademark

Trademark Overview


On Thursday, January 14, 2010, a trademark application was filed for WE PLAY HARD with the United States Patent and Trademark Office. The USPTO has given the WE PLAY HARD trademark a serial number of 77911639. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, February 23, 2022. This trademark is owned by Southern Intercollegiate Athletic Conference. The WE PLAY HARD trademark is filed in the Education & Entertainment Services category with the following description:

Entertainment in the nature of intercollegiate [ football, basketball, ] volleyball, baseball, and softball [, tennis, and track and field ] sporting events; education services for college students, namely, conducting seminars and workshops in the fields of drug and alcohol abuse prevention, nutrition, personal health, career opportunities, job responsibilities, higher education opportunities and careers, and community involvement; and education services for athletic coaches, namely, conducting seminars and workshops in the fields of coaching, [ college ] and intercollegiate athletic administration [ and recruiting ], compliance with athletic association guidelines, and other sports-related topics
we play hard

General Information


Serial Number77911639
Word MarkWE PLAY HARD
Filing DateThursday, January 14, 2010
Status800 - REGISTERED AND RENEWED
Status DateWednesday, February 23, 2022
Registration Number3935534
Registration DateTuesday, March 22, 2011
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 1, 2010

Trademark Statements


Goods and ServicesEntertainment in the nature of intercollegiate [ football, basketball, ] volleyball, baseball, and softball [, tennis, and track and field ] sporting events; education services for college students, namely, conducting seminars and workshops in the fields of drug and alcohol abuse prevention, nutrition, personal health, career opportunities, job responsibilities, higher education opportunities and careers, and community involvement; and education services for athletic coaches, namely, conducting seminars and workshops in the fields of coaching, [ college ] and intercollegiate athletic administration [ and recruiting ], compliance with athletic association guidelines, and other sports-related topics

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, April 12, 2010
Primary Code041
First Use Anywhere DateThursday, December 31, 2009
First Use In Commerce DateThursday, December 31, 2009

Trademark Owner History


Party NameSouthern Intercollegiate Athletic Conference
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressAtlanta, GA 30303

Party NameSouthern Intercollegiate Athletic Conference
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressAtlanta, GA 30084

Party NameSouthern Intercollegiate Athletic Conference
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressTucker, GA 30084

Trademark Events


Event DateEvent Description
Wednesday, February 23, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, February 23, 2022REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, February 23, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, February 10, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, January 5, 2022TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Saturday, October 23, 2021PROOF OF USE INTERIM ACTION ISSUED
Wednesday, October 13, 2021TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Tuesday, April 13, 2021OFFICE ACTION ISSUED POU1
Saturday, April 10, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, March 22, 2021TEAS SECTION 8 & 9 RECEIVED
Sunday, March 22, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, April 26, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, April 26, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, April 26, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, March 6, 2017TEAS SECTION 8 & 15 RECEIVED
Tuesday, March 22, 2011REGISTERED-PRINCIPAL REGISTER
Friday, February 18, 2011NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, February 17, 2011LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, February 16, 2011ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, February 16, 2011STATEMENT OF USE PROCESSING COMPLETE
Wednesday, January 26, 2011USE AMENDMENT FILED
Wednesday, February 16, 2011CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, January 26, 2011TEAS STATEMENT OF USE RECEIVED
Tuesday, July 27, 2010NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 1, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 1, 2010PUBLISHED FOR OPPOSITION
Monday, April 26, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, April 26, 2010ASSIGNED TO LIE
Monday, April 12, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, April 12, 2010EXAMINER'S AMENDMENT ENTERED
Monday, April 12, 2010NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, April 12, 2010EXAMINERS AMENDMENT E-MAILED
Monday, April 12, 2010EXAMINERS AMENDMENT -WRITTEN
Monday, April 12, 2010ASSIGNED TO EXAMINER
Wednesday, January 20, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, January 18, 2010NEW APPLICATION ENTERED IN TRAM